Categorised | Business & Finance

Why Live Events Should Be Part Of Your Business

If you run a business – whether online or offline, how you market yourself and your business is very important, but the problem is that so many people find themselves very overwhelmed when it comes to marketing because there’s so many new strategies and tactics popping up almost daily claiming to be the next big thing that will help your business explode and that you’ll become famous overnight. 

However, as appealing as that does sound, most of us know that it’s simply not true and that growing a business takes time.

When it comes to marketing, then you have to be strategic and not just jump on the latest thing and fancy marketing tactic.

Marketing may take a lot of work sometimes, but it’s actually very simple – as long as you have a clear plan and that you stick to it.

Marketing itself is best done and most effective when relationships are being built as a result, and relationships are easiest to build when people are in the same room and can see each other, which is one of the reasons why live events are one of the best ways to market your business, but if you’re not totally convinced or you’ve never considered doing live events before, then in this post we’re going to share with you some of the other reasons why live events are one of the best things you should be doing in your business.

They build authority:

Marketing is one of the main things you do so that you’re able to position yourself as an authority in front of those you hope will become your customers, and one of the very best ways to do this is by giving a talk or presentation in front of people who are interested in learning from you because authority is what builds trust and ultimately leads people to want to buy from you because they want to learn on a deeper level.

Events don’t even have to be big to be effective in building authority, and in fact sometimes a more intimate event is actually better because you can connect with people easier.

Of course you can have some nice signage created for your event from a place like Eurotech and you can add some branding and even have little extras like drinks and gift bags for your attendees if you want, but ultimately what’s important is that you focus on giving valuable information and leaving people feeling like they had a good experience.

They have great energy:

Energy is always best and more noticeable when you’re able to see people face to face, and live events definitely make this easier to do, but if you’re showing up in a positive way that makes people happy to be there then that energy is going to radiate around the whole room and everyone will feel it, which means that they’ll view your event and ultimately you as a positive experience.

You’ll build relationships faster:

Being able to see someone face to face really creates a whole new level of trust that’s just not as easy to build online as quickly as it is at an event, so if building relationships with your potential customers is important to you, then live events are definitely a must.

Of course, relationships should always be at the core of your business and your marketing, but building relationships certainly takes time because good relationships require trust, so if you’re able to see people face to face then this is going to be a lot faster and also more effective when you actually start doing live events and letting people see you.

You can reach a new audience:

Live events are a great way to get in front of a new audience who you can start building relationships with and who may be interested in learning about your business and what you offer since it could possibly help them.

We hope that this post has been helpful in showing you some of the main reasons you should consider doing live events for your business and what benefits they truly have on your business when done right. If you’re feeling a bit unsure about holding a live event, then it’s best to just start small and then go on to do bigger ones.

Even just holding a meet up for a few people where you can teach them something is a good start and it doesn’t take a lot of planning or money to organize, but it’s a great way to meet people.

One Response to “Why Live Events Should Be Part Of Your Business”


  1. […] support this, as well as the old-fashioned practice of taking the time to get to know people at live events before asking them to part with their cash. Asking for feedback, resolving complaints quickly and […]

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