Categorised | Business & Finance

Before You Start Up A Digital Business, You Need To Know These Things

It’s no secret that digital businesses can be very lucrative. E-commerce, Pay Per Click (PPC) advertising and affiliate marketing are just a few of the different income streams from an online business. Many people realise just how flexible and financially rewarding running their own digital company is, so they go ahead and buy software, domain names, hosting packages and a website, and are ready and raring to go. 

However, it is a little bit more complicated than that. By having those basics in place, you will probably a few sales and clicks but to be truly successful to have, you need a good understanding of not only marketing and sales, but how the internet works in general. Here are a few tips to get you off on the right foot.

Data Protection

Rules have become a lot stricter around data protection in the last year or so, especially in Europe, due to the introduction of the GDPR (General Data Protection Regulation) in May 2018. There have been many cases of data breaches from high profile businesses such as British Airways and Facebook, and even the government.  You need to know how to handle data securely, and not keeping any personal or financial information that is not relevant to your business operations is essential.

Internet Security

A lot of data protection breaches are caused by a lack of knowledge of cyber security. Everyone should have some basic security knowledge and anti-virus and phishing software on their computers or devices, but if you are handing people’s personal information and financial details, it is even more critical.

Legalities

From the GDPR mentioned above and related laws to disclosure and paying taxes, you should know the basic legalities around your particular field of business. For example, if you decide to take part in affiliate marketing on your website, you need to make sure that these are disclosed and clear to anyone on your site. If you employ anyone, you need to make sure that you are following the rules when it comes to paying them, taxes and workers rights.

Search Engine Optimisation

Search engine optimisation or SEO as it is more commonly known is an essential part of marketing any online business, and without it, you are highly unlikely to be successful. It is not as complicated as it sounds – essentially, it is all about the keywords that will attract people to your website, and making sure that your site is easy to use. If you can get this element right, you will rank highly in Google searches, which in turn will direct more traffic to your site. There are plenty of tutorials online software to help you, such as Yoast for WordPress sites, and Ahrefs, to help you get to grips with SEO if you don’t want to spend any extra money, but if not, you can pay the professionals to sort it for you.

By putting these tips into practice, you will be giving your business the best possible start on the road to success.

2 Responses to “Before You Start Up A Digital Business, You Need To Know These Things”

Trackbacks/Pingbacks

  1. […] many respects, running a medical practice is much like running any other kind of business, and it is something that you will need to think of […]

  2. […] your website can only do this if people actually visit it. Website traffic is the lifeblood of an online business. After all, the more visitors you have to your site, the more potential customers see your […]


Leave a Reply

  7 Reasons to Subscribe

Subscribe via: (Email / RSS)