Categorised | Business & Finance

3 Ways to Make a Great First Impression for Your Business

It’s so easy to get caught up in the day to day running of your business and all the tasks that involves, that you never get a chance to step back and look at your business from an outsider’s perspective. Stepping back once in a while and evaluating your business from a customer’s point of view is a handy tool. This will help you to get a clearer picture of what needs to be done to make a great first impression.

First impressions are vitally important in business, for example, you own a café, much of your passing trade from new customers will happen as a result of the first impression the customer gets as they pass by your business. This first impression makes the difference between them coming in to buy something, or walking past in search of a different café.

Take a look at the ways that you can ensure that your business is creating a great first impression and what you can do to improve your business’ image:

Excellent Service

Customer facing staff are vital to delivering excellent customer service and creating that all essential favourable first impression. Ensuring that your team are well presented, friendly, knowledgeable and professional is the key to delivering excellent customer service, and providing your customers with the best first impression of your business.

Answering phone calls promptly and responding to emails and online queries are all crucial to making the best first impression possible.

User-Friendly Website

It is quite likely that customers will firstly stumble across your business via your website. This means that their very first impression of your business will not come from speaking to you, but from how user-friendly and professional looking your website is.

Ensuring that your website is easy to navigate and includes all the main features that people expect from a corporate website is vital. Make sure that your site is free from spelling mistakes and typos, and gives an informative overview of your business and services offered is so important. Check your website for any glitches such as broken links and duplicate content to prevent your customers from becoming frustrated with your site and checking out your competitors instead.

An ‘about us’ section is a popular feature on may websites and offers a perfect opportunity to introduce your team and show what skills and knowledge they can offer customers. Many customers like to see the faces behind the business, so including professional headshots for a corporate business website’s ‘about us’ or ‘meet the team’ section is a great way to achieve that all-important positive first impression.

Perfect Premises

Your business premises tell your customers a lot about your business; an unorganised office space may make people doubt that they can trust your business, while a tatty workplace may give the impression that the company is not doing well. Making a great first impression with your business premises doesn’t mean that you need to splash the cash, merely creating a tidy, professional workplace will help.

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