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An online presence is necessary for every business and the reason is obvious: The internet is where most people spend their time on a day-to-day basis. With a website, you will have a place where people can come to when looking for businesses such as yours. Especially if you’re running a construction business, this is paramount, as you’re working in a very competitive industry. You will gain more customers if you have a website, and the better your website is, the more customers you will attract to your side. 

If you don’t have a website yet, now is the time to construct your own. There are a number of website builders online, many of which are free, so look at the examples of your rivals, and try to better what they do. Alternatively, hire a web designer, as this will ensure your site is given the professional touch it needs to make it stand out from others. 

If you already have a website (or if you are currently in the process of putting one together), there are a number of things you should add to increase its functionality. These elements will serve your business well, as you should attract more customers when you take the steps mentioned below.

Focus on SEO

To ensure your website ranks highly on Google, you need to focus on SEO (search engine optimisation) when putting all the different pieces together. A web designer or SEO agency can help you in this regard so it is worth outsourcing this aspect of your website. However, there are also things you can do yourself, one of which is adding the right keywords to your content. Ask yourself: What will people be entering into Google when searching for a business such as mine? It’s easy to find out as there are a number of services online that can be accessed, such as the keyword tool provided by Wordstream. Check out the construction keywords they have already listed and add them to your content. 

Create a blog

With a blog, you can highlight your expertise, answer questions your visitors might be asking about your business, and provide useful information that your visitors can refer to when working on their own projects at home. With regards to the latter, you could write an article on the best grouts to use when tiling or mistakes to avoid when renovating your bathroom. Within each article, you could loop back to your services so people are encouraged to give you a call when planning their home makeovers. A blog is also great for SEO purposes, assuming you use the right keywords, and it can build trust in your readers. Write your own or hire a copywriter to provide articles for you. 

Include a portfolio

If you have been in business for a while, you should have evidence of the work you have done for others. Highlight this on your site through photos and videos, and include testimonials from your happy customers. When your site visitors gain an understanding of the type of work you can do for them, and when they have seen the fruits of your labours, they will be more inclined to consider your business. 

There is so much more you can add to your website, including the basic essentials, such as an ‘about’ page and contact form. So, consider our suggestions and visit other websites online to get an idea of what you should be including. Then do what you can yourself to make changes or hire the services of professionals, from web designers to copywriters, who can build a better website for you.