Australian iconic brand, Chiko Roll, has kicked off its search for the 2009 Chiko Chick, which for the first time has gone national and is inviting girls from across the country aged 18 and over to log on to the online entry portal – www.chiko.com.au.
With everything old becoming cool again, following the trail blazed by the high-waisted jean, Ray-ban wayfarers and the maxi dress, the Chiko Roll is no exception. Born in Wagga Wagga in the 1950s, it is now firmly planted in the Australian psyche and surf culture and has become a favourite for generations.
The popularity and success of the 2008 search has the retro brand to once again embark on the search to find the most fun, active and quintessentially Aussie girl to represent the famous Chiko Roll and the lucky winner set to take home up to $16,750 in cash and the Chiko Chick contract.
Richard Laffy, Marketing Manager at Simplot, the company behind the famous Chiko products, said: “Our aim with this year’s search is to cast the net as wide as possible and uncover our country’s hidden talent. the next Chiko Chick.
“From Bateman’s Bay to Broome and beyond, there are vibrant young women in each corner of Australia and we’re encouraging all to come forward and enter. That’s why we’re taking the competition online to give girls all across the country the chance of achieving their dreams,” he added.
In 2008, Chiko Chick hopefuls attended casting sessions along the eastern seaboard, trying their luck to impress the professional judging panel and become the representative of the much loved Aussie brand.
The last 12-months has certainly been a whirlwind for the 2008 winner, Annette Melton, who was discovered by Chiko scouts at the Bondi casting session last year. Since winning the title, Annette has been catapulted into the spotlight, working as a TV presenter, compere and commercial model in Australia and overseas, as well as being named a Miss Universe Australia National Finalist.
“Winning the 2008 Chiko Chick competition has been an unbelievably positive experience for me that has opened up so many doors,” she said. “It’s going to be hard to hand the title over, but the time has come. I encourage anyone looking for a career in modelling or entertainment to get involved and enter.”
In 2009, aspiring Chicks can enter at www.chiko.com.au simply by submitting a photo and answering a few short questions, entries close on 12 October 2009. The campaign is also aiming to engage young women through Facebook and Twitter and encouraging online chatter about the competition.
A team of professional judges will go through the entries and announce the 12 semi-finalists on 13 October 2009 before conducting a rigorous interview process to narrow down the field to just six. These six finalists will then be flown to a secret beach location in November and star in the very first Chiko Chick Calendar.
The ultimate winner will be determined by the Australian public in December this year. For more information visit www.chiko.com.au.
Over 16 million Chiko Rolls are served in more than 6,000 outlets nationwide. For over 50 years the Chiko Chick has represented the brand and has become as significant in the Australian psyche as the product itself.
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