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LINDEMANS® Early Harvest Spring Index shows Kevin Rudd PM more popular

LINDEMANS® Early Harvest Spring Index shows Kevin Rudd PM more popular than partners, Nicole Kidman & Rove!

Australians have revealed they favour sharing a glass of wine with Prime Minister Kevin Rudd this spring over their own partners, according to the LINDEMANS® Early Harvest Spring Index.

The LINDEMANS® Early Harvest Spring Index also shows the nation is looking forward to a lighter lifestyle this spring. This coincides with the launch of a new range of refreshing styles from LINDEMANS® Early Harvest, including NV Sparkling Rosé, Pink Chardonnay 2009 and Shiraz 2009, that are at least 25 per cent lighter in alcohol and calories*. Additionally, NV Sparkles and NV Rosé Sparkles are available for purchase in handy 200ml piccolos.

The LINDEMANS® Early Harvest Spring Index asked Australians who they would most like to share a glass of wine with during springtime, with the Prime Minister ranking an impressive third overall. Partners fell below par for Aussie women in particular, who ranked their partner a mere 18th in their order of wine date preference, compared with Australian males who placed their partner in their top 5.

Kevin Rudd also managed to beat Australian beauty Nicole Kidman, songstress Delta Goodrem, and funny man Rove. Australia’s sports stars fared worse, with ex-cricketer Shane Warne the only sportsperson to get into the top 25. Much-loved Australian actor Hugh Jackman took the coveted first place spot, and model Jennifer Hawkins came a close second.

While the LINDEMANS® Early Harvest Spring Index shows 7 in 10 Australians are looking forward to lighter evenings (76 per cent) and lighter clothes (73 per cent) this spring, only 4 in 10 (45 per cent) hope to give back to Mother Earth by cutting their electricity usage and therefore having a lighter carbon footprint.

LINDEMANS® Brand Manager, Andra Gough says: “The LINDEMANS® Early Harvest Spring Index clearly shows that spring is the time of year when Australians look to shrug off the winter cold and enjoy the better weather, lighter evenings, and sunnier days, to allow them to foster a lighter lifestyle.

In addition to the research findings, LINDEMANS® has taken note of a growing consumer trend for lighter styles of wine. We’re thrilled to launch a new range of uniquely lighter wines to the LINDEMANS® Early Harvest family just in time for spring, that are 25 per cent lighter in alcohol and calories*.”

The LINDEMANS® Early Harvest Spring Index also shows that traditional spring cleaning is no longer in vogue, with the majority of Australians admitting they will be favouring the outdoors this coming spring. Almost 9 in 10 (86 per cent) say they will get outdoors and another 60 per cent say gardening is on the agenda. This compares to just 31 per cent who are looking to stay indoors to clean their home.

Celebrity gardener, Meredith Kirton, agrees with the LINDEMANS® Early Harvest Spring Index findings: “It’s no wonder Australians are choosing to make use of the favourable weather and gorgeous flowers that spring brings, and cultivate and enjoy their gardens. I encourage all Australians to test their budding creativity this spring at the LINDEMANS® Early Harvest Garden Challenge at Floriade – in the nation’s capital. There are great prizes up for grabs, including the opportunity to create the inaugural LINDEMANS® Early Harvest Garden with me at the Melbourne International Flower & Garden Show.”

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