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Which business name is best?

Regularly I hear people discussing business names and what they should choose, the ensuing debates can become comical as people slander each other’s choices, but I digress. It’s not easy and it affects a lot of things, from website domain names, search engine optimisation, recall ability, how to spell it, business name registration and availability – the list goes on.

Well, what I’m about to write isn’t earth shattering and I know I’ve heard it before, however I think this technique is brilliant and really shows your willingness to let the customers and the data make the decision for you. Continue Reading

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Daily Essence (Aust) Pty Ltd has become the only beauty and lifestyle brand in Australia to be awarded CarbonNeutral® certification by reducing its carbon footprint to net zero.

This means consumers can feel good in the knowledge that Daily Essence is leaving a significantly minimal carbon footprint compared to other beauty and lifestyle brands in Australia. Continue Reading

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Sydney Children’s Festival are looking for song-birds to join the Festival Choir and sing with Georgie Parker at the Festival Opening Party on Saturday 03 of October, CarriageWorks. Continue Reading

This has been a question that has long plagued this journalists mind. Frankly I think it’s an act of god given engineering brilliance that such a small amount of skin tight material can allow the human form to do a double back somersault ‘with a twist’ while allowing the skin to breath and absolutely not one bit of modesty is lost to the thousands of onlookers. Continue Reading

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Direct from California comes Ayala’s Herbal Water. Continue Reading