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Setting Up A Medical Practice: What You Need To Think About

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Having a career in a medical field can be extremely rewarding. Taking care of the health and wellbeing or your clients and ensuring that you deliver first class service each and every time. It can be a career that is always giving, but a challenge in the next step that many want to take is to open their own medical practice. It could be a great way to enhance the services you offer and do things the way you would like them to be done. But what should you be thinking about? Here are some of the steps to take to help you set up your own medical practice. 

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Think of all the research you could do

Opening up a medical practice is going to provide you with some excellent opportunities for things such as research. It might be using your own clients as case studies, with permission of course, or it could mean having a separate lab where you perform testing. It can often be. A passion for you to explore different remits of your medical profession and having your own medical practice could be the best way for you to do it. It could also help you to make some extra money in a different way to fund your practice moving forward. 

Having the right plan of what you want to achieve 

Nothing can be achieved without first a plan to be there for you to stay on track. This is when you will need to have a business plan to help you figure out the steps to take to make the dream a reality. It may help you for the business side of your medical practice, but when it comes to the laboratory element, it might be time to start thinking about goals and targets that you want to achieve. The business plan will not only help you work out things such as the location and the layout, but also what investment might be needed initially. You may need the expert guidance of places such as Medifit to help with the layout and overall look. Further to that you can then start to outline how your business will operate, how many patients and clients you will have and also additional staffing and equipment that might be needed. 

Having the right level of health and safety practices in place

One of the biggest elements of having a medical practice is ensuring that you have the right precautions and level of health and safety in place for your protection. This is to protect not only your business, but also staff and patients as well.  It is so important for you to ensure that you follow the best practices to make sure people are safe in that environment. You also need to factor in personal protective equipment and with the recent pandemic the world has experienced, this will be an important factor to consider. Taking out regular risk assessments will help you navigate it and ensure you have the right things in place. Getting the layout, having a plan and taking care of the risks will help you to get things on track. 

Let’s hope that these tips help you when it comes to setting up your medical practice. 

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Working Safely In The Office

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An office may seem like a safe environment. However, hours staring at a computer screen can’t be good for your health, and there are steps you need to take to ensure that you do not develop any back problems or pain in your shoulder or neck.  Below, we have some top tips to ensure that you are safe while working in an office.

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Declutter Your Premises and Organise Your Business

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An organised workplace is one that runs more smoothly. Even though your business might not collect junk in the same way that your home does, you can still end up with a disorganised workplace that needs to be addressed. If you have too much clutter or your premises have no real layout to speak of, you most likely need to start making some changes. Decluttering your premises and organising your business will help you to change your operations and start working more productively. You can do a few things to change your business and get it running more smoothly.

Clear Out Any Junk

Your business can end up with a collection of junk, just like your home can. You might have a lot of packaging that hasn’t been thrown out, old equipment that no longer gets used, or office supplies that are no longer useful. You could also have a lot of paperwork that’s no longer needed. Your first step to making your office more organised is to deal with this junk and clean it out. You need to identify which things you can remove from your premises and what’s still useful and needs to stay. You might need to be strict to ensure all junk goes.

Dispose of Rubbish in the Right Way

Once you have decided what you need to remove from your premises, you need to dispose of it in the right way. Some things can be recycled and other items simply thrown away. You might also have some things that need to be disposed of in a particular way to ensure safe disposal. A company like Same-Day Rubbish Removal can deal with most of your business junk. The sooner you get rid of all of your business clutter, the faster you will be able to get your business more organised.

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Reorganise for Practicality

After disposing of anything that you don’t want to keep, you can start to make your premises more organised. You need to think about how you can use all of the available space in the most practical way possible. Think of how people need to work and how they can use the space in the most effective way. You might want to change the layout of your premises or perhaps get some new storage so that you can keep everything organised at all times. Think about how you can prevent your premises from getting cluttered again.

Digitise Your Office

If you haven’t already done it, digitising your office is a must. It will help you to be more organised and to save space. There’s no need to have cabinets full of paper when you could store everything digitally instead. You can make changes so that you receive correspondence, invoices, and other paperwork digitally instead. For any physical paperwork that you do have, you can have a system for digitising it and recycling the paper.

Declutter your premises, and your business could be more organised and productive. It doesn’t take much to organise your space.

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5 Must-Have Business Tools For Online Entrepreneurs

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No matter what sector of business you are involved in, your main goal as a small business owner is to be able to expand your operations and reach out to a larger number of potential clients across the world. The same goal applies to online businesses. Online businesses usually face the challenge of finding online tools or solutions that are alternatives to traditional office solutions. In this article, we will look at the business tools that online entrepreneurs should have to run their businesses with more efficiency. 

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How to Ensure You Secure Your Dream Job

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If you’re sick of your current job and you wish you could do one that you really loved and were truly passionate about, it’s up to you to make it happen. There are many ways of doing this and we’re going to discuss them below. You certainly can’t just wait around for that dream job to drop into your lap because it doesn’t work like that. Instead, here’s how you need to make it happen.

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Are You Make Any Of These Common Business Mistakes?

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Running a business is a serious challenge. In fact, it’s one of the hardest things you could ever attempt to do. Even with all of the advances that have made it easier than ever, there are still a lot of challenges that face a business owner every single day. And because of those challenges, and the stress and pressure that come along with them, it’s almost inevitable that mistakes are going to get made. Of course, a few mistakes aren’t the end of the world as long as you notice them and take steps to avoid them. With that in mind, here are some of the most common mistakes that many businesses make and how you can avoid them.

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Car Buying Tips: 6 Things to Check When Buying A Used Car

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If you are looking for a good quality vehicle without a higher price tag, a used car is the best option. The difference between spending a lot of time and money at the repair shop and carefree driving is all in knowing what to look for. Buying a used car can be confusing, with a lot of things to put into consideration. Remember that the best used car is not necessarily the cheapest that you can get. If the vehicle has poor fuel efficiency and needs hefty upkeep work every now and then, then your finances might be in for a bumpy ride. A used car can either be a blessing or a nightmare.

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The Key Marketing Ideals To Push Forward With In 2020

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For any business to run smoothly, it is all to do with the outward perception. Marketing is such a crucial component for any company that it becomes the primary investment. But because marketing is evolving at such a pace, it can prove difficult to keep up with. And as we are well into 2020, we’ve got to focus on the key digital marketing trends and how it will evolve over this year. While there is a lot of focus on technology, such as AI, the main focus will be on people. Let’s show you what we mean.

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Sustainability is Good for Business

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Sustainability and conservation go hand in hand.  They have received a lot of media attention in recent years and they will not be many people that have not heard about climate change and how the earth’s natural resources are depleting.

Some businesses have embraced the principles of sustainability as part of their efforts to be more eco-friendly. Many of them have found that as an added bonus, they are making more profits from extra sales, as consumers are starting to reject the businesses that do not get involved in trying to reduce the amount of damage that is being done to our world.

Replacing Outdated Items

Old computers use more energy, as do fluorescent and incandescent light bulbs. Exchanging your lights for more energy efficient LED ones will reduce your electricity bills and they will need fewer replacements. Each bulb can last more than 10 years, and when they do have to be disposed of they are much more environmentally friendly than traditional lighting methods.

Computers have advanced an amazing amount in just the last few years. Apart from all the latest innovations they have, they are more energy efficient than ever before. Just remember to turn them all off totally every evening. You may be surprised to learn that each one you leave in standby overnight uses about £1 worth of energy.

These two things alone will mean your business uses less energy and if this was replicated across all business, the amount of raw material needed to produce it would be dramatically reduced.

Let People Know

Studies have shown that you can increase your sales by 20% if you let your customers know that your products are made in an eco-friendly way. Consumers want to buy from businesses such as the  E Leather Group who they believe are trying to help the environment.  Even down to the wrapping your products are in, can make a difference and bring you new customers. In fact, there are whole groups of people who will now only buy from eco-friendly firms. They have forums where they let the others know each time they find a new one, and if they have found out that a company has not been telling the truth.

Make sure your adverts, social media posts and website all mention the ways in which you are using sustainability and conservation in your products, and you will soon see the extra sales start.

It’s All In The Mindset

Businesses can reap the benefits of sustainability quite easily if they really believe in what they are doing. If their own personal mindset is for conservation and helping the planet, their business is far more likely to be successful in its efforts. Someone who does not believe they should have to do anything will go about it in a half-hearted way, and not be so effective with their measures.

Most countries around the globe are trying to encourage businesses to be more eco-friendly and some of the governments give tax incentives to ones that can show they are.

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Tips that will Help you to Make your Warehouse Much Safer

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Operating a business isn’t a walk in the park to say the least and this is especially the case if you have so much to think about on a day to day basis. If you think about it, you need to keep a constant eye on your customers, your team, your offices and so much more. If you are not careful then you will quickly see that the whole thing can get out of hand and this is the last thing that you need. For that reason, you can find out everything you need to know about keeping your warehouse safe, right here.

Reducing Workplace Stress

It is so important that you are able to reduce workplace stress. This is especially the case if you force your team to work long hours or even if you provide your team with constant job insecurity as well. If you are not careful then you will soon find that stress can lead to depression and it can also cause issues with concentration as well. Of course, you need to make sure that you take as many regular breaks as possible and you also need to enforce this for your team as well.

Clear Signs

If there is ever an accident in your workplace, you have to make sure that every single one of your team members know where to go. You also need to make sure that you are putting the work in to try and do drills and it also helps to do a test for the fire alarm as well. If you don’t then your team may not know what to do in the event of a fire and they may also not know which exit to go to. A sticker printing service can help you to know which door to go through and they can also help you to provide your team with the information they need to feel at ease if something should happen.

Slippery Surfaces

If you happen to spill something in your business then your team need to know how to deal with this properly. They need to know what chemicals to use in order to clean it up and they also need to know what protocol to follow as well. If you don’t then you really run the risk of causing a reaction, toxic smells and more. If you have a cleaner or a specially trained professional on-hand to help you to handle spillages or even toxic leaks then you have nothing to worry about but if you don’t and if you operate a small business then there is a high chance that you will have to handle stuff like this yourself.

So there are many things that you have to do in order to get the best result out of your workplace environment but keeping it safe should always be your first priority. The above tips should really help you to make sure that this is the case and when you follow them, you should have no problems at all.

It is so important that you are able to reduce workplace stress. This is especially the case if you force your team to work long hours or even if you provide your team with constant job insecurity as well. If you are not careful then you will soon find that stress can lead to depression and it can also cause issues with concentration as well. Of course, you need to make sure that you take as many regular breaks as possible and you also need to enforce this for your team as well.

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Savvy Cash Decisions For Financial Comfort

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It can be a challenge to cut back and save money, especially when you lead a busy life juggling work commitments and family life. It’s easy to get stuck in a routine and miss the little things that are eating away at your hard-earned money. However, with a little time and thought; you can rethink your household spending and save large amounts of cash. If you’re struggling to pay for everything, feel like you’re in a rut, and aren’t sure how to change things; it’s time to address all the little expenses that add up. The following are some ideas and advice for those who want to manage their finances effectively and cut back, but aren’t sure how.

Your Providers

It’s easy just to continue using the same energy provider and not to think about a change. However, energy companies and providers are all after your business and will want the opportunity to speak with you and offer you a better rate than what you’re currently paying. Aside from lighting your home with candles and never using the heating again; switching where you get your energy from is the only way to lower your monthly costs. It might seem like a time-consuming chore; however, there’s plenty of online advice available, that can help you to choose which company is right for you and will inform you of all the price changes. If you’re smart about your energy bills; you save hundreds every year, so surely it’s worth looking into.

Your Transport

If you own a car; to get to and from work, or do the school run with, you’ll be spending money on maintenance and fuel on a regular basis. Therefore you might want to reconsider the model of car you’re driving, and switching it to a more fuel-efficient option. It’s worth looking into what will give you an insight into what’s currently available on the market, and you can learn about purchasing a used car, to save even more money. If you pay for a car on finance; you may be able to lower your monthly repayments by using a different dealership or company, so that you can save the excess. It’s also worth understanding how to better maintain your car so you can avoid costly repair work in the future. If your family has two cars parked on the drive; consider reducing the number to one. Work out if public transport is feasible for your family and you could halve your monthly car cost and get a lump sum from the sale of the other in no time.

Your Supplies

Being savvy when it comes to your supermarket shop is far easier with the internet and the countless reviews and advice available. Therefore, making the best decisions so your family can save on the weekly shop. Choose store’s own brands instead of the big labels; supermarkets are competitive companies and will do all they can to impress you with their items. For larger items; price comparison websites are worth looking at, and once you’ve chosen what you need, you can find the relevant reviews to ensure you’re making a wise choice. Only spending what you really need to and budgeting wisely is the best way to save in the long run, so explore all your options when it comes to your household costs.

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Making Money from Your Garage

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Do you keep your car in your garage? If you do, you might be in the minority. Your car would be safer in your garage, and you might find that your car insurance is much cheaper if you can say that it’s in the garage every night (in fact, an awful lot of us tick that box whether it’s true or not). But, the truth is, most of us leave our cars on the drive or even in the street, instead of parking them in the garage. Sometimes, this is because it’s just too much trouble to drive it in and out of the garage all of the time. Some people even find that their cars don’t actually fit in their garages, either because there’s that much stuff in there already or because modern vehicles are significantly wider than those from the past.

The sad truth is that while many of us paid more for a house with a garage, most of us don’t use them as they were intended. But, that doesn’t mean that you can’t make money from them. Here are some ways that you could earn cash with your unused garage.

Get Selling

The very first thing that you should do if you want to make money from your garage is clear it out and find things to sell. Old tools can be sold at western sales management auctions, often for a good profit if they are in good condition. This is especially beneficial if the tools weren’t even yours in the first place or you never use them.

Other than tools, you might find other collectables in amongst your old junk, and even broken appliances can often be sold for parts. Remember, your junk might be someone else’s treasure.

Turn it into a Guest Room

If you live in a relatively modern house, and your garage is attached to your main home, it might be wired, insulated and even plumbed in. If it is, this can make it quite easy to turn your garage into another bedroom. You could make money from this by renting it out permanently, or by using Airbnb to make a regular profit. This is especially useful if you live in a desirable area.

Hire it Out as Storage

Many people nowadays spend some time living in small flats or houses. They are often on the lookout for cheap storage spaces for long-term use. Clean your garage out and rent it to someone as a storage space. Just make sure that you are clear about any access rules.

Hire it Out as a Parking Space

If you live near a busy town or city, parking is possibly in high demand. Many people walk or take the bus to work to avoid extortionate parking costs. Your garage could be the answer. Hire it to someone as a space to keep their car while they are at work. This can be a good idea even if you do use your garage for your own car, just hire it out around your own needs.

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Bucket List Ideas That Aren’t Just About Elaborate Vacations

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Image Source: https://bit.ly/25iNT2xWhen people here the words bucket list, they automatically think about travel destinations that people may want to visit. It might be backpacking in Europe or taking a road trip in the USA. But a bucket list can be for all sorts of things, and it shouldn’t just be specific to travel, it can be for a number of things. I thought I would share with you four of the things that you could add to a bucket list, and some of them could enhance your life in many different ways.

Learn a language

Maybe you like the idea of learning a language. A lot of people start in school learning specific languages but as they get older they tend to forget the basics, or just stick with the conversational phrases. Leaning a language through can open up a lot of doors for you. It could help you with your career, perhaps giving you the chance to learn new things or to work within specific areas of your company or even in a different country. On a personal level, it could be just the hobby you need to help you keep your brain working. Something you enjoy and feel confident in when traveling to that country for holidays.

Migrate to a new country

Maybe you like the idea of a big change in your life, and so you may find that migrating to. Anew country to live and to work could be on your bucket list. This could also work hand in hand with learning a language. For some countries, the process can be quite complicated. So you may want to look into using Immigration agents to help you with the paperwork and the legal side of things. This could be a huge opportunity for you. Some countries offer better pay for jobs, or more opportunities for a better quality of life. So this could be just the life change you crave.

Start your own business

Perhaps you like the idea of starting your own business and feel like this is something that you have or would like to add to your bucket list. You may already have the idea. Perhaps nurturing it in your mind until the ideal time arises to strike that opportunity. Or it could be that you are still wondering what you want to do, and hope that you can one day work for yourself. So that you can enjoy a better home and work life balance. Whatever your motive is, many people have this this dream, and it could be the best decision you make.

Have a family

Finally, maybe you like the idea of starting a family one day. This is quite a common one for many people as at some point they expect they may become parents. However, it is worth setting some timer to plan and consider it for the future. Not everyone is blessed with pregnancy the minute they decide they want to start a family. It can be a tough process and journey to embark on. Not only that, but you also need to plan in terms of financials and your career. But, as many say, becoming a parent is life changing and often described as one of the bets journeys you will ever take.

I hope this has given you some inspiration for some of the things you can add to your bucket list.

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Everything Businesses Get Wrong When It Comes To Outsourcing

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Image Source: https://bit.ly/2P2NqlkOutsourcing can be a great resource to many different companies. It makes it possible for a business to increase their workforce for specific projects without increasing their expenses too much and putting a strain on their budget. However, some businesses find that outsourcing doesn’t always go as they had planned. More often than not, this is because the company’s managers who have been left in charge of the outsourcing have made a few very critical errors. To make sure that this never happens with you and your company, this blog details some of the most common outsourcing errors and how you can prevent them from happening.

Not Understanding What Needs To Be Outsourced

One of the most critical mistakes that many companies make is that they don’t fully understand what needs to be outsourced. As a result, they end up outsourcing the wrong kinds of tasks and waste money on paying contractors to do jobs that could be taken care of in-house for very little charge. The basic rule of thumb is that it’s best to outsource technical and jobs that need to be done by a specialist. For example, you would need to outsource custom software development to a specialised company. However, a simple job like content writing could be done by your in-house team.

Not Taking Time To Choose The Right Contractor

Looking for the best contractor to hire for a one-off project is just like looking for a full-time employee to join your company’s team. You need to take the recruitment process seriously and take the time to review portfolios and invite applicants in for interviews. This will give you the chance to figure out which of the applicants is the perfect fit for your company and the project in question. That way, you know the work will be carried out to a high standard.

Forgetting To Put A Contract In Place

Even though the contractor might not be working with you for a very long period, it’s still necessary to put a contract in place between the two of you. This details the scope of the work and what is expected from both parties. It should also outline if and how the partnership can come to an end prematurely. This contract will prevent any disputes come about in the future.

Neglecting Remote Workers

For some freelance projects, the contractors will be able to work remotely. This can help entrepreneurs as it means they don’t have to find the room and pay for overheads in them in the office. However, if you do let your freelancers and contractors work remotely, it’s important that you don’t forget about them. You will still need to liaise with them on a regular basis and check on their progress. If you don’t, it could negatively affect their motivation and productivity.

Hopefully, you will never make any of these very common outsourcing mistakes that other companies make. And that should make it a lot easier to feel all of the benefits and advantages that outsourcing can bring!

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What You Need To Film Your Own Video Advertisement

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Did you know that companies will spend hundreds of thousands of dollars on their video advertisements that will never be shown on TV? The new median is the only video sharing platforms but their audiences demand something new. You have probably already seen this at work as YouTube ads can sometimes be skipped after just 5 seconds. Other advertisements can last anywhere from 10 to 30 seconds long. However, these don’t have a skip button so they better be worth it to sit through or else, the user will click away. YouTube tracks this so an ineffective advertisement will less likely to be shown. But, hiring companies out to do filming is very expensive so how can a small business make the most of what funds are available? Film it yourself!

All creative minds on deck!

Let the battle of ideas commence! As aforementioned your advertisement will only last a maximum of 30 seconds if that is your intention of a longer play. However, most ads need to be great for the first few seconds in order to grab the attention of the viewer. Therefore you need to make a two-part idea in the same ad. The first few seconds have to be something that is thought-provoking, challenging, scary, exciting or something of this nature to make sure the viewer doesn’t ‘skip’. All your creative minds need to assemble of think of the perfect ideas for this.

Start sending early

Start sending out advertisements for actors early! One cannot imagine the absolute pain it is to find the right actors for your production. Specifically reach out on online job search engines such as Indeed and LinkedIn. Professional actors is what you should aim for, but if you don’t mind working with students then include them in the possible choices also. The key is to get your idea formed and begin sending out notices that you’re looking for actors as quick as you can. Some actors may need to read for the part, others have the exact look you want and thus you may rely on their previous work as a reference point.

Introduce your business

If you are going to give the audience something real, how about filming your business? Show the inside of your warehouse and how it operates. Supply your business with the best equipment you can afford first so you make a good first impression. Check out the forklifts for sale Melbourne at Auslift which are modern and perfect for lifting pallets from storage. Introduce the audience to your business by showing the genuine ways in which you operate day to day.

Business advertisements have really been given a new lease of life with online video sharing platforms. Indeed there is a skip button but if you can do just enough to hold the attention of just 5% of the audience for more than 5 seconds, you stand a large chance of making sales by drawing attention to your business.

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The Best Credit Card Loyalty Programs for Your Small Business

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Small business owners need fast access to a credit line when they need to purchase office supplies, inventory or travel. With a credit card that has a loyalty program, you can recoup some of your business expenses, giving you more money to put back into your business. Continue Reading

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Why Do You Need a Personal Loan?

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A personal loan may seem like an outdated financial product, especially with the prevalence of credit cards growing ever stronger. However, the benefits of a personal loan can often suit your Continue Reading

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How To Get Out Of Debt Using The Snowball Method

How To Get Out Of Debt Using The Snowball Method

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How To Find Legitimate Work At Home Opportunities

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Finding a legitimate work at home opportunity is not hard when you evaluate the more respectable offers on the Internet. Unfortunately, there are a lot of shoddy operators out there, out to get your money because they want to cash in on this demand.

Working from the comfort of their home is a dream come true for many people. Saying good bye to long commutes, snarly bosses and bitchy co-workers has its benefits. You can grab your own slice of this global behaviour shift by finding, and starting a business from home. Continue Reading

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How to triple the number of people who read your Press Release using Search Engine Optimisation (SEO)

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This story looks at search engine optimisation and public relations (and generally all creative writing) and how you can achieve significantly better results with what I consider to be minimal input. It can apply to any creative writing that may one day end up online. It most definitely applies to journalists, even speech writers and I bet you that smart newspapers and online agencies around the world are training their staff on exactly this topic.

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Simple SEO applied to your writing can significantly improve the number of visitors to your article
Think about the lifetime of online articles – potentially years!

What is Search Engine Optimisation (SEO) and Public Relations (PR) doing in the same sentence?

If we take the extreme view that Journalists simply copy and paste press releases as stories then it figures that the text being published (online) should be optimised for a search engine (ie Search Engine Optimisation). The logic is that an optimised piece of text will rank much higher on a search engine, and will allow your target audience to find that particular piece of text through a search engine such as Google.

In the example above it assumes press releases are simply copied or pasted, but in general this isn’t how the system works. Usually PR firms send their press releases and journalists look for newsworthy content that they can either add to, or change to fit their publication or angle. This example is much closer to the truth, so in this next example let’s assume that an optimised press release receives editorial changes of +/-30% to the original. This means that 70% of your optimised release is still being published, again you’re probably still sitting on a search engine optimised winner.

Following the rules of SEO while writing a press release in this example is a sure fired way to ensure you maximise the number of eyeballs on your carefully crafted message. This translates to more of whatever your object was when you wrote the press release, be it more enquiries, sales, awareness etc.

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Isn’t SEO just for IT geeks?

This is where I think the topic gets really interesting. SEO has primarily been the domain of IT professionals who optimise websites to improve your ranking in Google, and also a bunch of dodgy email spammers who promise the world for only $12.95 a month.

However with standardisation of websites through things like templates much of the html (the framework for a website) has been optimised for you straight out of the box. In our example we are focusing on the content on sites that you have no direct power, so SEO for the frame work of HTML is pointless. So the only thing left for PR firms, Journalists and creative writers to focus on is what is actually being written. If you could look at all the information written on SEO in one sitting (which is impossible) you’d find that well over 40% of the suggestions made can be directly or indirectly applied to your creative writing, the hardest part is trying to find the information to apply directly to your own work. I look at SEO as a simple process, you spend a few minutes thinking about what you’re about to do, what you think will work and you begin the creative writing with this in mind. During the editing phase you spend a few minutes thinking over the guiding principles and again with the bigger picture/end result in full view you review your content and apply any finishing SEO touches to it.

How important is SEO to PR?

Very! The difference could be over 100,000 visitors(1)

This is a question of measurement, better put, what is the measurable performance benefit for the additional effort required? For the most part this has been unmeasurable, you generally do not  get a chance at writing two pieces of text, one optimised the other not and being able to measure the pairs of eyes that have read the article. Compounding the problem is that you don’t have the website statistics for your particular article on the newspaper website, and lastly what elements of SEO apply to writing a press release (this definitely isn’t taught in Universities that I know of – and if you can find a University that is willing, I’ll give a two hour lecture on how to optimise your writing for an online universe!).

Technology and measurement have come a long way in the last five years, for instance with a few clicks and a bit of cut and paste code you can measure the online performance of any text on your website. I am sure that Google Analytics has made a great many of people richer, and has helped an even greater many more deliver information to an audience that requires it.

What specifically do I need to understand about SEO and how I can apply it to PR?

You can optimise optimisation! Use the 80/20 rule to focus on the 20% of SEO that will deliver you 80% of the gain. The hardcore IT professionals spend their life refining their SEO techniques, but at the top end of SEO a 5% improvement can win them more business and a reputation. At the creative writing level if you have the beginners tricks under your hat then you’re 80% ahead of the pack.

Writing an optimised press release requires a slight change in how you think about crafting your message, although the actual change to the press release or text is generally so subtle that to the general reader there is no difference at all.

Here are some really basic points on SEO that most creative writers do not consider, and at their own peril!

Step 1. Complete before you begin writing. In defining your message and target audience, have you defined what they’ll be searching for to find this information? Create a list of five or so keywords/phrases that you think sum up your press release, think about what people will be searching for both sets of keywords/phrases should be the same/similar (if you need to decide which ones to use go with your gut about what people will be searching for – if you don’t know, simply sit down at Google and try and find the information yourself, look at what your searching and how you refine your search – get creative!). Rank them in order of importance.

Step 2. When reviewing your title of the press release, does it contain the top two keywords/phrases you selected from step 1?

Step 3. Does the first paragraph contain the top five keywords, with at least one of them repeated once.

Step 4. Your keywords and phrases can be reworded – imagine a keyword was ‘search engine optimisation’ repeat it throughout the first few paragraphs but reword it like ‘search engine optimise’

Step 5. You should be bolding a few of the keywords, not all of them, but at least one or two in the first two paragraphs.

Step 6. You should always always include an image. Again using the SEO example, make sure you have an image with a name like ‘search-engine-optimisation.jpg’, give it a caption with similar wording.

Step 7. Include (where relevant) a few relevant links to websites that Google ranks higly – this is simple, Google search the keyword, and look at the first page of results, these are obviously what Google considers search engine optimised for your selected keyword/phrase. If Google sees you’re linking out to those sites then the chances are they’ll think you’re more of an authority as well.

Step 8. Review your creative writing, look for new opportunities. As you wrote the press release you may have included new ideas, thoughts, products etc that have a whole new set of keywords, maybe this should be in another press release – Search engine optimisation is all about focusing on a few keywords (also known as keyword density)

Step 9. This is the last step – once you get published, send the link to any websites that came up when searching your keywords. If they link to that article then chances are Google will look at you and think that if the current authority on that keyword is linking to your article then you too must also be an authority and worth putting on the front page of Google.

Step 10. Include your list of keywords (also known as tags) at the bottom of your creative writing. This will assist Journalists and any online publication to tag your writing for you, using the intended keywords. If you leave them out then they’ll make them up for you and you’re at their mercy.

If you’re enjoying this article please take a few seconds to Digg this article so more people can find it! It’ll take 5 seconds and it’s part of social karma 😉 Click here

Is there a way to tell if my writing is SEO optimised for online publication?

With websites like www.ReversePR.com.au you can simply add your press releases, let it do the magic, and at the bottom of the press release you can review how many people have read the article, the higher the number of views the more successful it can be considered as being an optimised press release.

Experiment! Write a few different press releases, and release them to online sites and see how they go, does one go better than another?

One of the best examples I can find is this press release – http://www.reversepr.com.au/2009/09/21/1397/alex-fevola-in-temelli-jewellery-for-2009-brownlow-awards/

It was released right before the Brownlow Awards (this means there is going to be lots of search traffic about ‘brownlow awards’, ‘alex fevola’), it’s about a celebrity and I think the title of the press release, along with the image and the first few paragraphs nailed this one home as an SEO winner! What keywords do you think the writer used? The writer of this should receive a pat on the back but I think the sheer number of hits is reward enough!

I (Matt Schmidt) will be writing more on this topic over the coming weeks, however if you want a hand, have a question or need some advice feel free to drop me an email matt@mylifemynews.com.au.

Lastly, did you notice this article has been search engine optimised? If done well you shouldn’t have noticed!


(1) Depending on what site it runs on, how well you’ve optimised it and what you’ve optimised it for (topic, keyword, audience, time of day, event driven, and timeliness). Obviously there are a lot of other contributing factors but the point is you have the power to significantly improve the number of people who read what you want them to read.

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