Stories | Business & Finance

The Key Marketing Ideals To Push Forward With In 2020

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For any business to run smoothly, it is all to do with the outward perception. Marketing is such a crucial component for any company that it becomes the primary investment. But because marketing is evolving at such a pace, it can prove difficult to keep up with. And as we are well into 2020, we’ve got to focus on the key digital marketing trends and how it will evolve over this year. While there is a lot of focus on technology, such as AI, the main focus will be on people. Let’s show you what we mean.

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Do You Know How To Manage A Team Effectively?

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In modern businesses, teams are a fundamental unit of operation. Most firms need groups of people with specific skillsets to carry out projects. Without them, the entire effort grinds to a halt, and the business can’t move forward with its plans. 

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Creating An Accurate Business Budget

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Whatever line of industry you are in, you will need to always maintain tight control of your spending. No business can function without expenditure, but everything that you spend should be rationalized and as a result, should be a sound and commercial decision.

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Making The Transformation From Cleaner To Commercial Cleaning Agency

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Cleaners or cleaning professionals, whatever you want to call them, have always been a crucial part of the working world. Many start off as sole operators or freelance for other companies, but what steps should they take when they want to start selling their own services to commercial clients for a greater share of the profits? Here are a few tips.

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Green Marketing Ideas For An Eco-Friendly Business

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As global warming, deforestation, and other environmental issues become an increasingly large concern, businesses of all sizes are expected to manage their impact. Even small companies can cause huge problems unless they adopt eco-friendly practices. Green marketing is a trend many businesses have chosen to take on. As well as environmental benefits, being green like this will improve the company image and lower operating costs, both of which can boost profits. With that in mind, here are ten green marketing ideas that your eco-friendly business should try. 

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Modern Sales Approaches For Modern SME Leaders

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Once upon a time, in order to make a huge sale, you had to take to the skies and land in a foreign country to meet with a regional executive. Now with the amazing technology we have, you can make monumental sales just by the swipe of your phone. So where does that leave small and medium-sized enterprise owners? New ways of approaching sales have to be adopted. Technology integration has to be a high priority but so do modern communication skills. Your departments have to work together to nail down a sale whether it be with a domestic or foreign client. Your sales staff should also be fluent in the SPIN and SNAP selling methods that most modern businesses utilize. In the age of information, a more modern educational approach to customer relations is also key in finalizing a sale.

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Preparing For Hefty Outdoor Or Industrial Work

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There are many people out there who work hard jobs, but find a real sense of satisfaction in doing so. For example, a tree surgeon must apply his or her best judgement when it comes to felling or restoring trees. The pressure on them is great, as bad judgement could mean property damage or even risk to life. They have to work in hard physical conditions, with dangerous equipment, and at all hours of the day.

That being said, they also get to remain outside for most of the day, apply real change to a landscape, care for the wilderness and prevent rot or other maladies from spreading. As such, we can never say that a job is bad simply because it’s slightly hard or dangerous. It’s all down to the individual. That being said, these jobs require a sense of preparation to stay active and healthy within said role. To that end, we have some advice to help you prepare for heft outdoor or industrial work effectively. Applied well, this can give you safety and job satisfaction like never before. Please, consider:

Wearing Excellent Protective Gear

No matter how prepared and skilled you may be at your job, it’s important to note that you are never too good for adequate protective gear and safety. This is where stylish, comfortable, yet also practical and protective clothing offered by Fritz Wear can come in so handy. Having your own items that will enable you to transition from workplace to workplace with a reliable, personally-maintained set of protections can help you stand firm despite the insufficiencies perhaps given to you by a new contracting agency.

Self-Care Before & After The Job

It’s important to rely on yourself to stay safe in this environment. For example, operating heavy machinery is not something you should do hungover or very tired, and other work that may put yourself in jeapardy should never be undertaken while under certain medications. It’s essential to disclose this, because not only might you injure yourself through being inattentive, but you may really hurt someone else. None of this is acceptable in the least, and so this is the singular most important thing to consider when working a tough job.

Reading Safety Protocols Thoroughly

No matter how thoroughly and carefully you know your safety protocols expected of you, it’s important to read them semi-regularly to have them memorized. Additionally, transitioning to a new job, even if identical in nature, may have slight differences in how the work is presented to you and how you should follow up on it. This can help you ensure that no matter what work you are conducting, you can always apply yourself to this process in the most measured perspective. That makes a true difference day after day, and you’re sure to notice this as you progress.

With this advice, you’re certain to correctly prepare for hefty outdoor or industrial work.

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Safety Tips For Fleet Drivers

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A fleet company can be a wonderful thing. Not only can you work for yourself and make great money and a contractor, but the hours are flexible and you have the scope to work in any part of the world. When it comes to running a fleet company there are a lot of factors to consider including money, environmental impact and logistics. The most important thing to ensure though has to be safety.  This is why today we want to talk about some of the top safety tips to consider. 

Use Technology

Driving for long hours on often dark roads is always going to be difficult. It is incredibly important as a driver not to get distracted and risk an accident. This is why it is important to use technology such as a sat nav, dash cam, and reversing sensors to make the drive easier. As well as this In terms of fleet management, a telematics company can be used to track drivers with GPS and this will ensure you always know where they are. If they ever get into trouble you’ll be able to track them down and ensure that they are safe. 

Pay for a course

One of the great ideas you can use when ensuring the safety of all fleet drivers in your party is a course. Running a course for safety will give both you and your drivers valuable information that will allow you to provide the best safety for your business. Although this will cost a bit of money, it is more than worth it for the future. 

Use rewards

The idea of dangling a carrot on a stick in front of drivers might not seem useful, but when you are looking to ensure the safety of your drivers and the business, rewards can be worth investing in. By offering rewards for safer driving on the roads you will be able to incentivise your drivers to stay safe on the road and not to endanger themselves or others. 

Get great insurance incentivize

The most important thing to think about when you are managing a fleet business is the insurance. It is crucial for you to invest in a good insurance policy that covers drivers against all manner of things. If you deal with the haulage of products, it is important to insure vehicles for contents, and if they are every stolen you will be able to get the money back. 

Maintain the vehicles 
When you have a car at home that you use every day without issue, it is easy to forget those regular checks to keep the car healthy. However when running a business that relies on vehicles; you should be more vigilant. Mark a day on the calendar each month where fluids are topped up, tire tread is safe, and pressure is checked. Make sure that every month you carry out these simple jobs to keep your trucks healthy and allow them to last for much longer. Book a service twice a year if you are able as vehicles are used heavily. This will allow you to keep vehicles safe and the drivers safe.

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3 Ways To Care For Patients In Your Medical Business

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There are a lot of reasons why you might be keen to run a medical business, but the best and most likely is that you want to help people in their time of need. Being able to say that you are doing something which actually makes a difference to people’s lives in this way is hugely important and rewarding, and so it’s definitely something to think about for that reason alone. Of course, running a medical business is tricky, and you need to make sure that you are actually doing whatever is necessary to care for your patients along the way as best as you can. In this post, we are going to take a look at three of the most important ways that you might choose to do this, so you can be sure that you are doing what is necessary to really look after your patients.

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Never Hurts to be Prepared

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Whether you work for yourself or you head up a small team, when you’re in charge everyone looks to you for, well, everything. You have all the answers from business strategy down to where the first-aid is kept. It’s this latter issue that we’re going to talk about today and ask you to ask yourself: when’s the last time you updated your emergency kit either at home or in the office, or both?

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How to Help Your Employees Be More Productive

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Every business owner wants employees that perform beyond their expectations and can deliver work to a high standard and on time, every time. If your staff aren’t performing and aren’t achieving the results you need, let alone exceeding them, it’s time to assess the situation.

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How You Could Turn A Simple Office Space Into A Much More Attractive Prospect

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A whole bunch of aspects go into the productivity and the overall performance of an individual or group. We could be here all day as we reel off the list, so we won’t bother going into detail about those. We will, however, talk in quite some detail about one particular aspect: the environment in which people work. 

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Getting Ahead in the Event Management Business

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It’s a huge industry. Events come in all shapes and sizes and each one needs to be properly organised and subscribed too. A lot of businesses will hire a company to do this, sometimes just to tie the various strands together but a lot of the time to run and come up with the whole thing. There’s a lot to think about, a lot of the time people who set up their own business come at it from the angle of having just completed a degree in a relevant field. If you’re thinking about setting up, think about studying a course first so you have as much of an edge as everyone else.

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Working With Your Web Designer

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Designing a website is a collaborative task. Of course, you are paying good money for a web designer to work their magic and come up with the goods. But your input and effective communication are essential ingredients. After all, if the designer isn’t aware of your goals, how is he or she meant to achieve them?

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Energy Efficiency In Small Businesses : A Comprehensive Guide

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Most people know the compelling reasons for keeping your energy usage low as a small business, not least the positive effect that this will have on your budget, as well as the support it can offer to the environment. However, what they are less sure of are the practical method of doing this.

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What Would Your Dream Headquarters Be Like?

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Small businesses are always challenging themselves and being challenged by their professional environment. There will come a time when every new business owner will have to decide what kind of HQ they want? Their headquarters will be the base of operations for the time being, it will be ‘office no.1’ essentially, as all other things flow from this central nervous system. Look all around the world and you can see the major companies taking a lot of pride in their own HQs. Take a gander at Apple, Samsung, HSBC, Playstation, Gucci and a whole raft of other colossal giants in their respective industries. They spend tens of millions on their HQ because it’s not just an office but a symbol of who they are. So if you had a chance to build your very first headquarters, what would you include? Be mindful that once you do set the foundations, if you ever want to expand you will have to build another office wherever your target location is. After spending a lot of money on your HQ, you cannot or should not abandon it in the near future.

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Tips that will Help you to Rapidly Expand your Small Business

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Growing a business can be difficult, but not when you know the steps that you need to take. In fact, it’s now easier than ever for you to get a positive result out of your business expansion without having to worry about a thing.

Invest in a Good System

If you want to expand your business, then you have to make sure that you have a good system in place. If you don’t, you could be limiting yourself for the future and this is the last thing that you need. One way to get around this would be for you to invest in a solid CRM system. This will help you to focus on the more important aspects of your growth and it will also help you to review your current operation too. This will help you to see which aspects of your company are repetitive and it will also streamline the processes that you do have.

Improve your Home Page

It’s so important that you improve your SEO and that you make signing up to your site very easy. Your home page also needs to look perfect, as this is the first thing that your visitors see when they come to your site. If your site is slow to load or if you don’t have a good level of navigation then this will put them off and you may even find that your business sales suffer as a result To render this situation, you need to try and avoid adding too much clutter to your home page. You also need to try and improve your CTA too, as this will help your customers to know which action they need to be taking when they do come to your site.


There is a lot of value in data. Tech giants rely on it more than anything else, and if you want to expand then you have to make sure that you utilise it as well. The more data you have, the more you will understand your customers and the more you’ll be able to cater your service to meet their needs. If you want to help yourself here, then it is so important that you focus on newsletter signups and even analytics too. Knowing your bounce rate is also crucial, as it gives you the chance to find out which area of your site needs improving. Having a system in place will really help you out here, and you’d be surprised at what an impact it could have on both your growth and your sales.

Make your Blog Stand Out

53% of marketers state that their blogs are the most important marketing activity that they have. There is a good reason for this, and that’s because a blog is one of the best ways for you to drive both traffic and leads. One way for you to boost the overall potential of your blog would be for you to make sure that it is evergreen. This means posting content that doesn’t need updating regularly.  It also helps to add pictures and even links to blog posts too. This will help you to appeal to your customers more and it will also help you to respond to their needs much more efficiently.

Make a Plan

It doesn’t matter whether you’re starting an email marketing campaign or whether you are trying to encourage more online reviews because you have to make sure that you have a solid plan. Nearly half of entrepreneurs try and market without having a plan and this isn’t a good way to ensure good results. If you do want to create a plan, then you need to make sure that you detail the steps that you are going to take and even the deadline that you want to achieve your results by too. This will help you to scale your marketing to meet the needs of your company and it will also help you to market much more efficiently.

Be Scalable

If your money, expertise and time are in very short supply then it can be tempting to go for a cheap fix here. Consider investing in a basic scalable solution that won’t require a huge financial investment. This can include automatic scheduling software, or anything else similar. When you have something like this in place, you will then be able to scale your operation according to how busy you are, and this is a fantastic way for you to really make sure that you are staying on top of everything.

Watch your Purchases

Another thing that you need to do is try and keep an eye on the purchases that you are making. For example, if you know that you need to buy water tanks then make sure that you buy ones that will serve your business for years to come, rather than just for now. If you know that you have to move offices so that you can expand, don’t just rent a space that would serve your immediate needs. Instead, find somewhere that will last for years, so that you can expand again without uprooting your entire company.

Have a Backup Plan

If you’re a single person running a small operation, you’ll be able to pivot quickly when things don’t go to plan. As your business grows however, things will become more complicated and those adjustments won’t be as easy to make. For this reason, you have to make sure that you have a plan in place that will serve you in the event of an emergency or even if a power failure were to happen. This will help you to deal with those bumps in the road and it will also help you to run a much more efficient operation.

Take Calculated Risks

You will never be able to expand your business if you don’t take calculated risks. Sometimes it may be necessary for you to move out of your comfort zone, as this is the only way for you to truly know if you are able to take things to that next level. Before you do decide to take a risk, you need to do some calculations to see if it is the right thing to do. If you don’t then this will cause you even more issues in the future.

Invest in your Staff Culture

Growing beyond a small business is a hard and difficult step. If you talk to other people who have grown their small business, then you may be able to learn more about your own company. You might be able to make your expansion a reality too, by gaining the information you need to find out that next step. One thing that you need to take note of is that any expansion will come with a small adjustment period. After all, you may need to train new staff, move to a new office or even establish a new office culture. This will take quite a while, but if you take your time then everything will pay off in the long-run.

Forecast your International Growth

Sometimes your business growth may take you by surprise. You may find that your sales suddenly increase or even that you come across an unexpected opportunity. In these instances, you may find yourself trying to scramble or even playing catch-up more often than you’d like. If you want to stop things like this from becoming an issue, then you need to take a slow and steady approach to your planning. This will stop you from being reactive and it will also help you to have more control over your company in general.

Stay Focused on your Core Strengths

Think about it, what do you bring to the table that other people don’t? If you can keep your focus on that then this will really help you in the future. Even when you expand, you have to make sure that you are still aware of your USP so that you can carry on providing the service that you are known for.

Be Financially Savvy

Even the biggest of companies have to watch their bottom line. You always have to make sure that you leave some extra padding in your budget so you can cover anything that you might not have accounted for in your expansion. If you constantly go up to your absolute maximum budget then this won’t be doing you any favours and you may even end up in a tight spot as a result.

Expanding your business doesn’t have to be difficult, and when you’re able to take your time and budget, you will soon find that it’s easier than ever for you to make the most out of your operation. If you want to get some additional support, then it helps to look to influencers in your chosen industry. They’ll be able to connect you with the right people and they may even be able to give your company the publicity it needs to not only grow bigger but to also be better.

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How to Switch From Being an Employee to a Sole Trader

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If you’re tired of taking orders from your boss and you wish you could just go it alone, you need to think about operating your own small business as a sole trader. This is when you make yourself self-employed, and most people carry on the same job they were doing before but they simply do it by themselves rather than relying on an employer. It could offer you the freedom and flexibility you crave.

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It’s Time For A Store: Producing The Ideal Retail Outlet For Your Business

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The little business you’ve created has blossomed from a smart, little online store into something that has, quite frankly, completely outgrown being exclusively online. What was once a tiny outlet now needs to be built on. The potential for a massively booming business is right there and all it takes a few more steps and a couple of giant leaps. 

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8 Ways To Ensure Your Company Is Always In Good Financial Standing

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When it comes to running your own business, one of the hardest things to do is ensure your company is always in good financial standing. Whilst you may not have this issue when you have been established for a number of years, businesses in their first few years of operation may find it difficult. Although it may seem difficult to do at first, there are a number of different things you can to ensure you’re on top of your finances. With that in mind, here are 8 ways to ensure your company is always in good financial standing: 

  • Set Yourself Goals And Targets

One of the best ways to ensure you’re always in good financial standing with your company is to ensure you are setting yourself financial goals and targets. Although setting goals doesn’t necessarily mean you’re going to achieve them, it will give you the motivation you need to achieve them. 

Targets can also act as a benchmark of where you want to be as a business at particular points of your timeline. They’re not only motivation but instead guidelines for how well you want to be performing. Not only that, but they’re the best way to ensure you don’t go into liquidation

For more information when it comes to setting yourself financial goals as a business, you can visit this site here. 

  • Make Sure You’re Creating A Budget

As well as setting yourself goals and targets, you need to be sure you’re putting together a budget for your business. Not only will this allow you to see exactly what you should be spending and when, but it will give you the opportunity to see where you are overspending. 

Often, when it comes to financial issues as a business, it comes down to not budgeting correctly. Whether this is due to incorrect information or a rise in costs, you can never be too careful. The best thing to do in this situation is to ensure you’re always adding a little bit of contingency money to each budget. That way, you’re more likely to underspend than you are overspend. For guidance when it comes to setting a budget for your business, you can visit this site here. 

  • Stay On Top Of Your Bills And Invoices

Although this may seem obvious, you need to ensure you’re staying on top of your bills and invoices. Once you start to get behind on paying for your suppliers and utilities, it’s hard to catch up again. If you think you’re struggling when it comes to paying for all of your bills, you may need to take the time to sit down and work out where you can easily cut costs. It won’t be easy, but it may be necessary. 

  • Ensure You Have A Separate Business Account

If you’re running a small business and you’re the sole owner, it can be tempting to run the business out of your personal current account. Whilst this may work when you first get started, as soon as your business starts to grow you need to open up a separate business account. Not only will this give you the opportunity to start building up your business’ finances, but it will mean you’re being much more conscious of how much of your business’ money you’re spending in your day-to-day life. It helps, why not pay yourself a wage each and every month? 

  • Hire An Accountant If You Need One

If you think you’re going to struggle when it comes to managing your business’ finances, you may want to consider hiring an accountant to help you out. Not only will they be able to guide you when it comes to your month-by-month finances, but they’ll also be able to help you when it comes to your end of year tax return. Whilst most people prefer to do this themselves, you will get the best possible results if you hire an accountant to assist you. For guidance when it comes to hiring an accountant for your small business, you can visit this site here. 

  • Save Money For Your End Of Year Taxes

One of the things most small business owners forget, especially in their first year of operation, is to save money for their end of year taxes. 

Although a lot of people prefer to pay them off in one big chunk at the end of the year, it is much easier to save up as you go along. Whenever you earn any money as a business, you need to subtract 20% for tax. If it helps, you may also need to consider setting up a separate account in order to save the money. 

  • Think About How You Can Earn A Passive Income

Another great way to ensure your company is always in good financial standing is to make sure you always have a form of passive income. This means thinking of a way to ensure you’re always going to be earning money, even if you’re going through a quiet period. 

Whether it’s creating an eBook or creating a course, you want it to require minimal effort from you once it has officially launched. 

  • Keep All Of Your Receipts And Financial Information Safe

Although keeping all of your receipts and financial information won’t help when it comes to earning money, it will help ensure you know exactly what is going in and out of your account at all times. Whilst you need to do this for your taxes, it’s also a great way to stay on top of everything from a personal perspective. 

  • Reevaluate Your Financial Situation At The End Of Each Month

Finally, you need to be sure you’re reevaluating your financial situation at the end of each month as this will allow you to keep a close eye on your finances. If you start to notice any huge losses, you can address them as soon as possible you possibly can. 

Are you looking for ways to ensure your business is always in good financial standing? What changes can you make? Let me know your thoughts in the comments section below.

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