Is your website struggling to attract the attention it deserves? Don’t fret, as this guide contains a whole host of different tips, tricks and ideas that you can make the most of to transform your website into the best platform it can possibly be. If you’re ready to revitalise your website, then read on to discover more about how you can get started today!

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Revamp Your Design 

The design of your website can have an enormous impact on its overall success, so it’s vital that you can channel sufficient energy into creating the most attractive and enticing aesthetic. It’s important that you don’t make the mistake of going overboard with different patterns and colours, as this can make your website seem a little tacky and potentially stop people from taking you seriously. A bold design can also take attention away from your content, which is the last thing that you want to happen no matter what kind of website you have. Stick to no more than 2 or 3 colours, and use no more than 1 type of pattern to spice up your website, focusing more on block colours and simple accents to promote a minimalistic vibe. It looks more professional if you can use one specific font throughout the entirety of your website too, so be as consistent as you can! If you’re a little stuck on what kind of design is best for your website, then check online for inspiration. 

Maximise Your SEO Efforts

There are hundreds of millions of different websites on the internet at any one time, and search engines need to find ways to pick out the best of the bunch to present to their users. The main way that they do this is through search engine optimisation (or SEO), which is a process that allows website owners to prove their value and authenticity online. You need to channel efforts into SEO if you want to stand any chance of attracting an audience to your website, as you risk ranking terribly on the last pages of results if you fail to do so. SEO is no doubt one of the most essential steps that you need to take if you want to boost your website to a whole new level, so there’s no time like the present to get started. It can be a bit tricky to understand the technicalities of SEO if you don’t have any past experience in the topic, but thankfully you can easily find an affordable SEO agency that can do all of the hard work for you while getting the best possible results. What’s not to love?! 

Taking your website to a whole new level has never been such a simple task when you can take the opportunity to utilise some of the excellent ideas that have been carefully described in this guide. Start by revamping your design, focusing on a minimalistic aesthetic to keep things professional. Be sure to channel energy into SEO, and you’ll be set in the direction of success in no time!

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An online presence is necessary for every business and the reason is obvious: The internet is where most people spend their time on a day-to-day basis. With a website, you will have a place where people can come to when looking for businesses such as yours. Especially if you’re running a construction business, this is paramount, as you’re working in a very competitive industry. You will gain more customers if you have a website, and the better your website is, the more customers you will attract to your side. 

If you don’t have a website yet, now is the time to construct your own. There are a number of website builders online, many of which are free, so look at the examples of your rivals, and try to better what they do. Alternatively, hire a web designer, as this will ensure your site is given the professional touch it needs to make it stand out from others. 

If you already have a website (or if you are currently in the process of putting one together), there are a number of things you should add to increase its functionality. These elements will serve your business well, as you should attract more customers when you take the steps mentioned below.

Focus on SEO

To ensure your website ranks highly on Google, you need to focus on SEO (search engine optimisation) when putting all the different pieces together. A web designer or SEO agency can help you in this regard so it is worth outsourcing this aspect of your website. However, there are also things you can do yourself, one of which is adding the right keywords to your content. Ask yourself: What will people be entering into Google when searching for a business such as mine? It’s easy to find out as there are a number of services online that can be accessed, such as the keyword tool provided by Wordstream. Check out the construction keywords they have already listed and add them to your content. 

Create a blog

With a blog, you can highlight your expertise, answer questions your visitors might be asking about your business, and provide useful information that your visitors can refer to when working on their own projects at home. With regards to the latter, you could write an article on the best grouts to use when tiling or mistakes to avoid when renovating your bathroom. Within each article, you could loop back to your services so people are encouraged to give you a call when planning their home makeovers. A blog is also great for SEO purposes, assuming you use the right keywords, and it can build trust in your readers. Write your own or hire a copywriter to provide articles for you. 

Include a portfolio

If you have been in business for a while, you should have evidence of the work you have done for others. Highlight this on your site through photos and videos, and include testimonials from your happy customers. When your site visitors gain an understanding of the type of work you can do for them, and when they have seen the fruits of your labours, they will be more inclined to consider your business. 

There is so much more you can add to your website, including the basic essentials, such as an ‘about’ page and contact form. So, consider our suggestions and visit other websites online to get an idea of what you should be including. Then do what you can yourself to make changes or hire the services of professionals, from web designers to copywriters, who can build a better website for you.