Tag Archive | "business marketing"

Building A Better Website For Your Construction Business


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An online presence is necessary for every business and the reason is obvious: The internet is where most people spend their time on a day-to-day basis. With a website, you will have a place where people can come to when looking for businesses such as yours. Especially if you’re running a construction business, this is paramount, as you’re working in a very competitive industry. You will gain more customers if you have a website, and the better your website is, the more customers you will attract to your side. 

If you don’t have a website yet, now is the time to construct your own. There are a number of website builders online, many of which are free, so look at the examples of your rivals, and try to better what they do. Alternatively, hire a web designer, as this will ensure your site is given the professional touch it needs to make it stand out from others. 

If you already have a website (or if you are currently in the process of putting one together), there are a number of things you should add to increase its functionality. These elements will serve your business well, as you should attract more customers when you take the steps mentioned below.

Focus on SEO

To ensure your website ranks highly on Google, you need to focus on SEO (search engine optimisation) when putting all the different pieces together. A web designer or SEO agency can help you in this regard so it is worth outsourcing this aspect of your website. However, there are also things you can do yourself, one of which is adding the right keywords to your content. Ask yourself: What will people be entering into Google when searching for a business such as mine? It’s easy to find out as there are a number of services online that can be accessed, such as the keyword tool provided by Wordstream. Check out the construction keywords they have already listed and add them to your content. 

Create a blog

With a blog, you can highlight your expertise, answer questions your visitors might be asking about your business, and provide useful information that your visitors can refer to when working on their own projects at home. With regards to the latter, you could write an article on the best grouts to use when tiling or mistakes to avoid when renovating your bathroom. Within each article, you could loop back to your services so people are encouraged to give you a call when planning their home makeovers. A blog is also great for SEO purposes, assuming you use the right keywords, and it can build trust in your readers. Write your own or hire a copywriter to provide articles for you. 

Include a portfolio

If you have been in business for a while, you should have evidence of the work you have done for others. Highlight this on your site through photos and videos, and include testimonials from your happy customers. When your site visitors gain an understanding of the type of work you can do for them, and when they have seen the fruits of your labours, they will be more inclined to consider your business. 

There is so much more you can add to your website, including the basic essentials, such as an ‘about’ page and contact form. So, consider our suggestions and visit other websites online to get an idea of what you should be including. Then do what you can yourself to make changes or hire the services of professionals, from web designers to copywriters, who can build a better website for you.

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Promoting Your Business For A Successful 2021


Do you have a local business and you don’t know what to do to attract more customers? In this post we will explain the different ways to promote your local business, be it a renovation company, plumbing, a restaurant, etc. So now you know, read on and start to attract those first customers through the Internet. The acquisition of customers through online marketing is something that, although many companies are carrying it out, there are still many local businesses that are not implementing any type of strategy, so if you are willing to invest some of your time or money Wait no more, you are in time to overtake your competition.

Photo: Unsplash

Website

A fairly common mistake on the part of many local business owners is to see their company’s website as an expense, as something that “must have”, but they really do not give it much value and are not aware of the true potential that it may be losing.  Having a website for your business should be your number one priority. It is basically your online showcase. A web page is the main tool to be able to promote your business online and although you can do it on your own, it is worth investing in a professional web design service that guarantees you an optimal result at all levels: design, programming, usability, navigability, security, good accommodation, support for updates, etc.

Advertise in person

Have people see your business or business events whilst they are walking down the street. Through a shop window, on a billboard or at any type of event to promote your business. you could look at www.eventdisplay.com.au to inspire you with this idea.

Advertise in directories and listings 

Another way to get visibility online is by registering your business in local directories and business listings. Registering your company on this type of website will not get great results, but at least you will get some links to your website that will help you a little with the local SEO of your website. But be careful, do not register in all the ones you find, since many of them are unreliable and can even be negative for web positioning. 

Use social networks.

Social networks are a great way to publicize your company, services or products on the Internet, but it is very important to manage them properly. The failure of many companies and entrepreneurs is that profiles are created on all social networks, but then the management and use made of said profiles is not correct: it is not published regularly, the content is not of quality, no a tone of communication is used according to the image of the company, the interaction with the users of your community is null, etc. The best thing is that you have profiles on social networks in which there is a higher percentage of potential audience that is interested in your services or products, and that of course, you can manage correctly.

It is time to make 2021 your year for success and take on some simple ideas to catapult you to success. 

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The Power Of Physical Marketing For Small Businesses


Marketing is something every business has to plan carefully, and knowing what works and what won’t is a big part of ensuring you don’t waste money on the campaign trail. You need to be able to pinpoint what works for your company, and how to implement it successfully, and while it takes some time to do so, mistakes along the way can both be beneficial and costly. 

And that’s why you need to take a second look at physical marketing – it can work for everyone. It still carries a lot of power in the digital day and age, and below we’ll go through a list of reasons as to why. Keep them in mind for your next campaign. 

Pexels Image – CC0 Licence

A Connection That isn’t Digital

A digital connection is amazing for a lot of things, but it’s not the only thing you marketing budget should be pushed towards. Physical marketing ensures you have a local, tangible connection as well, via the use of flyers and billboards and letters through a person’s door. 

For people who don’t tend to use the net, this is an essential way to get your name out – and there are more people like this than you might think. Not to mention, when your name, image, and message is physically around, it’s going to be a lot harder to get you off of the mind! 

The Opportunities at an Event

Hosting a business event of your own is a great way to bring some attention to your name. People love being able to dress up and network in such places, where a lot of like minded people will collect, and if your name is over the door, they’ll certainly remember the opportunity you gave them. 

However, throwing a business event can be hit and miss. You need to throw the right kind, and depending on a company like Catalyst Event Solutions could be your ticket to success. Most of all, you need to know who you’re trying to attract; customer or investor? It’ll certainly ensure you’re running the right theme, and creating the right atmosphere to mingle within. When you have an aim, and an image to present, you’re guaranteed to have someone to sell to. 

Getting Involved in Your Local Community

Physical marketing is all about selling to your local community, and integrating into it in a positive and effective manner. And that’s why you should get involved – sponsor a project or two, and make sure your brand name is stated loud and clear, or featured prominently, when the projects are complete. 

Pick your projects right, however. Sponsor school clubs, local football teams, new developments that have long been awaited, etc. Just make sure your name is in the right place! 

Physical marketing is as relevant as ever in the modern day and age. It can be used to enhance your small business’ image in a variety of ways, from hosting events to sponsoring local activities, you can really get your name out there!

Posted in Business & Finance, Small BusinessComments (2)

The Key Marketing Ideals To Push Forward With In 2020


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For any business to run smoothly, it is all to do with the outward perception. Marketing is such a crucial component for any company that it becomes the primary investment. But because marketing is evolving at such a pace, it can prove difficult to keep up with. And as we are well into 2020, we’ve got to focus on the key digital marketing trends and how it will evolve over this year. While there is a lot of focus on technology, such as AI, the main focus will be on people. Let’s show you what we mean.

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Posted in Business & Finance, PR & MarketingComments (1)


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