Tag Archive | "business sustainability"

Sustainability Is Good For Business 2: The Suppliers

If you’ve read the recent post “sustainability is good for business,” you’ll know that going green is helpful. By replacing outdated items and increasing awareness of your eco-friendly drive, it’s possible to boost sales by 20%. As well as that, the brand will receive a hit too as word spreads that you’re a friend of the planet.

One thing which isn’t as simple to deal with is the suppliers. How they operate is their business and not yours, yet they might impact sales. If anybody finds out they’re a partner, the whole company will get a lot of negative press.

Here’s how to make sure everybody is on the same page.

Pick The Right Products

It’s not impossible to do business with a supplier that isn’t green while helping Mother Nature at the same time. Although it sounds like a conflict of interests, a firm might provide a single product or service which is perfect for the brand. Take electric forklifts as examples. Most heavy machinery uses petrol or diesel, which is bad for the environment, yet the electronic kind is carbon-free. In this case, a forklift hire company is a great way to green your business. Choose the products carefully and tailor them to your needs.

Go Local

There is no point in hiring or buying eco products online if they are going to be shipped from another country. The delivery process alone will negate the fact that the items are good for the planet, and you’ll be back to square one. Usually, the best option is to opt for a local business which is in the nearby community. Even if what they provide isn’t as advanced technologically, their location means it cuts down on harmful emissions. Ditch the internet and start searching closer to home for great results.

Ask About Their Commitments

Again, businesses which don’t seem environmentally-friendly might try and make up for it another way. You’ll find that lots of companies attempt to help by offering a service which has the environment in mind. For example, they’ll take back the packaging and recycle it so that there is less plastic in the world. It’s their way of maintaining equilibrium. Never be afraid to ask what they do and how they do it as the answers might be surprising. Check for logos and symbols on the website if you don’t have the time to call or send an email.

Double Check Their History

Businesses are happy to do their bit, yet some things are unforgivable. No one is going to class BP or any oil business as a friend of the planet after all of the spills they’ve caused. As a result, you can’t do business with them and say you take sustainability seriously. These ties need cutting, which is where the research comes into play. Type the company name into Google and see what comes up. Do the same on social media. If there is a backlash, it might be best to avoid a partnership altogether.

Sustainability is about looking beneath the hood for the underlying problems.

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Sustainability is Good for Business

Sustainability and conservation go hand in hand.  They have received a lot of media attention in recent years and they will not be many people that have not heard about climate change and how the earth’s natural resources are depleting.

Some businesses have embraced the principles of sustainability as part of their efforts to be more eco-friendly. Many of them have found that as an added bonus, they are making more profits from extra sales, as consumers are starting to reject the businesses that do not get involved in trying to reduce the amount of damage that is being done to our world.

Replacing Outdated Items

Old computers use more energy, as do fluorescent and incandescent light bulbs. Exchanging your lights for more energy efficient LED ones will reduce your electricity bills and they will need fewer replacements. Each bulb can last more than 10 years, and when they do have to be disposed of they are much more environmentally friendly than traditional lighting methods.

Computers have advanced an amazing amount in just the last few years. Apart from all the latest innovations they have, they are more energy efficient than ever before. Just remember to turn them all off totally every evening. You may be surprised to learn that each one you leave in standby overnight uses about £1 worth of energy.

These two things alone will mean your business uses less energy and if this was replicated across all business, the amount of raw material needed to produce it would be dramatically reduced.

Let People Know

Studies have shown that you can increase your sales by 20% if you let your customers know that your products are made in an eco-friendly way. Consumers want to buy from businesses such as the  E Leather Group who they believe are trying to help the environment.  Even down to the wrapping your products are in, can make a difference and bring you new customers. In fact, there are whole groups of people who will now only buy from eco-friendly firms. They have forums where they let the others know each time they find a new one, and if they have found out that a company has not been telling the truth.

Make sure your adverts, social media posts and website all mention the ways in which you are using sustainability and conservation in your products, and you will soon see the extra sales start.

It’s All In The Mindset

Businesses can reap the benefits of sustainability quite easily if they really believe in what they are doing. If their own personal mindset is for conservation and helping the planet, their business is far more likely to be successful in its efforts. Someone who does not believe they should have to do anything will go about it in a half-hearted way, and not be so effective with their measures.

Most countries around the globe are trying to encourage businesses to be more eco-friendly and some of the governments give tax incentives to ones that can show they are.

Posted in Business & Finance, Small BusinessComments (2)

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