Categorised | Business & Finance

Simply Styling: Queensland’s creative industries continue to shine

The State Government suggests that Queensland’s creative industries are worth in excess of $3.4 billion annually to the economy. And, if recent accolades and the level of emerging talent is any indication, the industry looks set to be further bolstered throughout forthcoming months.

From national event awards to multimillion-dollar film productions, Queensland it seems has set the bar for excellence within the Creative Industries.
July saw Brisbane based events company, j2 creative industries take out a BT Publishing 2008 E-Awards for Excellence in Events for their role in producing the 20th Anniversary World Expo 88 Celebrations Charity Dinner held in May 2008.

In addition to this award, the company’s creative excellence has also been formally acknowledged at a national level when named the Telstra Business Awards Micro Business of the Year (QLD) in 2007.
The company, which promotes itself as a creative hub for a range of services including event management, creative direction, entertainment negotiation, event styling and more, acknowledges that the strength of QLD’s creative industries as a collective has been of benefit.

Creative and Managing Director for j2 Creative Industries, Joanna Jordan, advised, “Our ability to deliver projects with flair and clear creative edge is largely due to the talent pool of our staff and the quality suppliers that we have at a state level.”

She adds, “It’s certainly a compliment to our business and Queensland’s creative industries collectively that we can attract clients from interstate and overseas due to our expertise and level of creativity.”
As we settle into the digital age, the creative industries have diversified and now also includes website and digital design, animation and entertainment / games development.

General Manager for digital agency Avalde, Melanie Lindquist suggests that the level of interest in Queensland’s creative industries is definitely on the rise.

The company which has offices in Brisbane and Sydney, has seen a definite rise in the level of spend businesses are allocating to digital marketing and media.
“The innovative nature of digital media and the prolific penetration of social networking is simply too great to ignore. We’re immersed in a creative industry that is in great demand and will in all likelihood surpass the more traditional communication mediums in the future.”

She adds, “The average day in our office is vastly different to when we started four years back. We are now building interactive websites, implementing eShop systems, developing online games, creating iphone applications, illustrating for animation and then of course blogging and tweeting all about it!”

Brisbane based photographer and stylist Jessica Lambert is further testimony to the diversity of Queensland’s creative industries.

At only 26 years of age, Jessica is fast carving a niche within the industry having provided styling and production services for a host of national clients including Marie Claire Magazine, Nokia, Suncorp, Carlton Beer and Telstra.

Through her business, Visualante, Jessica has gained exposure to a range of creative projects including events, film, visual merchandising, styling and photography and believes that the state’s creative industries will only get stronger as the latest wave of creative talent emerges.

“Much of Queensland’s creative industries are still fledgling. In recent years we have seen an unprecedented level of interest in fashion, design and styling”, she says.

Jessica suggests that the ability of the creative industries network to foster and encourage emerging talent is its biggest asset.

“We are the next generation, the future star designers and stylists looking to make our mark both here locally and nationally so it’s a credit to the industry that our youthfulness and passion for creativity has been so well embraced by our peers.”

And Queensland’s creative style looks set to permeate the big screen too with the recent announcement that Queensland has attracted one of the biggest budget films to ever be shot in Australia.

In June 2009, Queensland Premier Anna Bligh confirmed the multi-million dollar Chronicles of Narnia: Voyage of Dawn Treader will be filmed on the Gold Coast and in Brisbane later this year.

She told State Parliament the Walden Media/20th Century Fox feature film will see over 2,000 Queenslanders employed during production.

For further information regarding Queensland’s Creative Industries visit

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