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A big deal in company podcasting

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Podcasting is sweeping the corporate world, as customers, employees and investors demand more convenient and compelling methods of engagement.

Company Podcasting an industry leader, has flagged a massive shift in how companies around the world are embracing podcasts to engage their stakeholders.

Many companies have considered podcasting, but they find it difficult to produce, find an owner, or find a compelling host – this is where Company Podcasting leads the pack – it’s hosts are bachelor degree educated, and non-executive directors of Australian companies – they speak your language, they put your executive and leadership teams at ease, and they stay on script.

As stakeholder groups around the world fragment, the value of podcasting is beginning to be embraced and realised.

Traditionally communicating with investors is poorly done and has little cut through. Investors know they are reading highly polished content that in all likelihood has been written to avoid litigation and meet minimum disclosure requirements – investors know this, that’s why the open rates on investor emails are at an all time low.

However, putting on some headphones and having the CEO or chairperson directly talking to you, you can hear their intonation and character – you get a sense of their authenticity, their drive, and you are maximising all of your leaders skills to deliver a highly targeted message directly to your target audience – and the audiences are listening.

Audiences (and workplaces) love podcasts because unlike video they can continue working – either listening through headphones, their phone, in the car, or with a google/apple/amazon smart speaker.

Podcasts are also a lot easier and cheaper to produce than full video – and those being interviewed for a podcast don’t have to worry about what they look like, and worry about all the visual components of the podcast.

Editing a podcasting to ensure consistent corporate messaging is also much easier – Company Podcasting provide unlimited edits with each podcast – you can’t easily edit a video mid sentence – you can with audio – we have the technology to stitch conversations together that provide clear and consistent messaging – that meet all of your compliance needs.

Company podcasting even provide full transcripts that you can post to stock exchanges to meet your continual disclosure requirements.

Lastly – Company Podcasting will split your podcast into 10-30 sound bites – this gives you endless opportunities to spread the one recording into many social media streams – think linkedIn, Facebook, Instagram, TikTok – you can achieve all of this without the burn out!

Whatever your stakeholder group – www.CompanyPodcasting.com is a global leader and can deliver high quality, fully hosted, fully edited, compliant, compelling and professional podcasts in lightening speeds at a fraction of the price of traditional stakeholder messaging.

The world is changing, so should your communications.

Posted in Business & Finance, Featured, PR & Marketing, Small Business, Technology0 Comments

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