Tag Archive | "business growth"

Stepping Up Effectively: Defining Growth on Our Own Terms


Pixabay – CC0 Licence 

When you are establishing your image or developing your identity, the notion of growth is somewhat a misnomer. It’s a common misconception that growth is determined by sales and the bottom line. But there is so much more to growth than this. The idea of growth is how you define it. It’s important to define growth on your terms. So how can you define this, but also how can you achieve growth in your own way? 

Professional Growth

If you are looking to achieve professional growth, you can break this down into a number of different components. For example, you could look at the market in aspects and figure out how you can diversify your approach. Working with companies like an online marketing agency forces you to identify what areas of professional growth you need. This means that professional growth is not just about performing well, but it’s about the ability to promote yourself effectively, but also make sure you have the right products. This means you have to undertake a form of self-examination where you recognise your strengths and weaknesses. A SWOT analysis can help you identify how you wish to grow professionally.

Financial Growth

Financial growth is to do with the bottom line and profit. And this relies on sales. If you are to grow your business and finances you will have to, again, look at your strengths and weaknesses, however, when it comes to financial growth it’s about offering the right products, while also having the business acumen to deliver this growth effectively. Financial growth is the end product we are all after, but in order to do this effectively, we have to implement strategic plans. This is where your long-term business plan would come into effect. It doesn’t have to be a lengthy document, but it should highlight key milestones for the business that you define as barometers for growth. This could comprise KPIs such as the percentage of conversion rates.

Cultural Growth

Growth is also about what occurs on the inside. If you want to focus on turning your business into a healthy entity, it’s not purely about profit and percentages. Cultural growth is integral to the growth of your business. When we talk about cultural growth, especially in the modern-day, this highlights our abilities to work with other suppliers, and forge key relationships. If you want to grow your business in an ethical sense, you’ve got to focus directly on the cultural components. Is your organisation a great place to work? 

Many businesses make the mistake of avoiding defining what their cultural identity is and focus purely on profits; however, we must recognise that businesses need to grow in all three of these aspects. When you define growth on your terms, you can look at one of these three areas, but the best types of businesses will be able to incorporate a comprehensive approach to growth. When we understand how growth becomes an effective method to implement change in how a business improves its profits, this is how you can turn a company from a small, seemingly ineffective entity, to something that has a far wider impact.

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Promoting Your Business For A Successful 2021


Do you have a local business and you don’t know what to do to attract more customers? In this post we will explain the different ways to promote your local business, be it a renovation company, plumbing, a restaurant, etc. So now you know, read on and start to attract those first customers through the Internet. The acquisition of customers through online marketing is something that, although many companies are carrying it out, there are still many local businesses that are not implementing any type of strategy, so if you are willing to invest some of your time or money Wait no more, you are in time to overtake your competition.

Photo: Unsplash

Website

A fairly common mistake on the part of many local business owners is to see their company’s website as an expense, as something that “must have”, but they really do not give it much value and are not aware of the true potential that it may be losing.  Having a website for your business should be your number one priority. It is basically your online showcase. A web page is the main tool to be able to promote your business online and although you can do it on your own, it is worth investing in a professional web design service that guarantees you an optimal result at all levels: design, programming, usability, navigability, security, good accommodation, support for updates, etc.

Advertise in person

Have people see your business or business events whilst they are walking down the street. Through a shop window, on a billboard or at any type of event to promote your business. you could look at www.eventdisplay.com.au to inspire you with this idea.

Advertise in directories and listings 

Another way to get visibility online is by registering your business in local directories and business listings. Registering your company on this type of website will not get great results, but at least you will get some links to your website that will help you a little with the local SEO of your website. But be careful, do not register in all the ones you find, since many of them are unreliable and can even be negative for web positioning. 

Use social networks.

Social networks are a great way to publicize your company, services or products on the Internet, but it is very important to manage them properly. The failure of many companies and entrepreneurs is that profiles are created on all social networks, but then the management and use made of said profiles is not correct: it is not published regularly, the content is not of quality, no a tone of communication is used according to the image of the company, the interaction with the users of your community is null, etc. The best thing is that you have profiles on social networks in which there is a higher percentage of potential audience that is interested in your services or products, and that of course, you can manage correctly.

It is time to make 2021 your year for success and take on some simple ideas to catapult you to success. 

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