Tag Archive | "small business"

Tips that will Help you to Rapidly Expand your Small Business


Growing a business can be difficult, but not when you know the steps that you need to take. In fact, it’s now easier than ever for you to get a positive result out of your business expansion without having to worry about a thing.

Invest in a Good System

If you want to expand your business, then you have to make sure that you have a good system in place. If you don’t, you could be limiting yourself for the future and this is the last thing that you need. One way to get around this would be for you to invest in a solid CRM system. This will help you to focus on the more important aspects of your growth and it will also help you to review your current operation too. This will help you to see which aspects of your company are repetitive and it will also streamline the processes that you do have.

Improve your Home Page

It’s so important that you improve your SEO and that you make signing up to your site very easy. Your home page also needs to look perfect, as this is the first thing that your visitors see when they come to your site. If your site is slow to load or if you don’t have a good level of navigation then this will put them off and you may even find that your business sales suffer as a result To render this situation, you need to try and avoid adding too much clutter to your home page. You also need to try and improve your CTA too, as this will help your customers to know which action they need to be taking when they do come to your site.

Analytics

There is a lot of value in data. Tech giants rely on it more than anything else, and if you want to expand then you have to make sure that you utilise it as well. The more data you have, the more you will understand your customers and the more you’ll be able to cater your service to meet their needs. If you want to help yourself here, then it is so important that you focus on newsletter signups and even analytics too. Knowing your bounce rate is also crucial, as it gives you the chance to find out which area of your site needs improving. Having a system in place will really help you out here, and you’d be surprised at what an impact it could have on both your growth and your sales.

Make your Blog Stand Out

53% of marketers state that their blogs are the most important marketing activity that they have. There is a good reason for this, and that’s because a blog is one of the best ways for you to drive both traffic and leads. One way for you to boost the overall potential of your blog would be for you to make sure that it is evergreen. This means posting content that doesn’t need updating regularly.  It also helps to add pictures and even links to blog posts too. This will help you to appeal to your customers more and it will also help you to respond to their needs much more efficiently.

Make a Plan

It doesn’t matter whether you’re starting an email marketing campaign or whether you are trying to encourage more online reviews because you have to make sure that you have a solid plan. Nearly half of entrepreneurs try and market without having a plan and this isn’t a good way to ensure good results. If you do want to create a plan, then you need to make sure that you detail the steps that you are going to take and even the deadline that you want to achieve your results by too. This will help you to scale your marketing to meet the needs of your company and it will also help you to market much more efficiently.

Be Scalable

If your money, expertise and time are in very short supply then it can be tempting to go for a cheap fix here. Consider investing in a basic scalable solution that won’t require a huge financial investment. This can include automatic scheduling software, or anything else similar. When you have something like this in place, you will then be able to scale your operation according to how busy you are, and this is a fantastic way for you to really make sure that you are staying on top of everything.

Watch your Purchases

Another thing that you need to do is try and keep an eye on the purchases that you are making. For example, if you know that you need to buy water tanks then make sure that you buy ones that will serve your business for years to come, rather than just for now. If you know that you have to move offices so that you can expand, don’t just rent a space that would serve your immediate needs. Instead, find somewhere that will last for years, so that you can expand again without uprooting your entire company.

Have a Backup Plan

If you’re a single person running a small operation, you’ll be able to pivot quickly when things don’t go to plan. As your business grows however, things will become more complicated and those adjustments won’t be as easy to make. For this reason, you have to make sure that you have a plan in place that will serve you in the event of an emergency or even if a power failure were to happen. This will help you to deal with those bumps in the road and it will also help you to run a much more efficient operation.

Take Calculated Risks

You will never be able to expand your business if you don’t take calculated risks. Sometimes it may be necessary for you to move out of your comfort zone, as this is the only way for you to truly know if you are able to take things to that next level. Before you do decide to take a risk, you need to do some calculations to see if it is the right thing to do. If you don’t then this will cause you even more issues in the future.

Invest in your Staff Culture

Growing beyond a small business is a hard and difficult step. If you talk to other people who have grown their small business, then you may be able to learn more about your own company. You might be able to make your expansion a reality too, by gaining the information you need to find out that next step. One thing that you need to take note of is that any expansion will come with a small adjustment period. After all, you may need to train new staff, move to a new office or even establish a new office culture. This will take quite a while, but if you take your time then everything will pay off in the long-run.

Forecast your International Growth

Sometimes your business growth may take you by surprise. You may find that your sales suddenly increase or even that you come across an unexpected opportunity. In these instances, you may find yourself trying to scramble or even playing catch-up more often than you’d like. If you want to stop things like this from becoming an issue, then you need to take a slow and steady approach to your planning. This will stop you from being reactive and it will also help you to have more control over your company in general.

Stay Focused on your Core Strengths

Think about it, what do you bring to the table that other people don’t? If you can keep your focus on that then this will really help you in the future. Even when you expand, you have to make sure that you are still aware of your USP so that you can carry on providing the service that you are known for.

Be Financially Savvy

Even the biggest of companies have to watch their bottom line. You always have to make sure that you leave some extra padding in your budget so you can cover anything that you might not have accounted for in your expansion. If you constantly go up to your absolute maximum budget then this won’t be doing you any favours and you may even end up in a tight spot as a result.

Expanding your business doesn’t have to be difficult, and when you’re able to take your time and budget, you will soon find that it’s easier than ever for you to make the most out of your operation. If you want to get some additional support, then it helps to look to influencers in your chosen industry. They’ll be able to connect you with the right people and they may even be able to give your company the publicity it needs to not only grow bigger but to also be better.

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How to Switch From Being an Employee to a Sole Trader


If you’re tired of taking orders from your boss and you wish you could just go it alone, you need to think about operating your own small business as a sole trader. This is when you make yourself self-employed, and most people carry on the same job they were doing before but they simply do it by themselves rather than relying on an employer. It could offer you the freedom and flexibility you crave.

Read the full story

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Don’t Let Your Startup Drag Your Finances Down


Being able to strike out on your own and start your own business is something that more and more people find themselves wanting to do in the modern world and for good reason. After all, who wouldn’t want to be able to take their lives into their own hands rather than spending their time working for someone else? And the great thing is that it has never been easier to do that thanks to the internet. However, there’s no denying that starting any kind of small business also has the potential to be seriously expensive. With that in mind, here are some ways that you can make sure that your startup doesn’t end up dragging down your finances.  Read the full story

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When It Comes To Small Business, Don’t Build Your House On Sand!


We all know the parable of the two builders. Most of us are taught it at a very young age, even if we’re not taught its biblical roots in Matthew 7:24. The wise builder built his house upon the rock and it was able to stand firm and endure the wrath of the elements. The foolish builder built his house upon the sand and it was subsequently pancaked by the approaching storm. It’s a decent lehrstucke for just about anyone whether religious or secular but it’s particularly pertinent for those starting their own  business.

In the digital era, there are more opportunities for aspiring entrepreneurs to start up their own businesses and take their talents to the free market. But in their zeal get trading they can neglect the fundamentals of preparation, inevitably to the detriment of their young enterprise. If there’s something we can all take from St. Matthew’s parable it’s that…

Failing to prepare is preparing to fail

No matter what the nature of your startup or where your skills may lie, there’s no such thing as too much preparation. Indeed, the better prepared you are, the more you can demonstrate that you’ve looked at your business from every angle and the more you can demonstrate a quantifiable demand for the products and services you offer and a gap in the market into which you can easily slot, the easier it will be for you to secure funding.

Know your market

Market research will be invaluable in helping you to determine not only the viability of your business but how you can subtly tweak your business plan to stay up to date and relevant in the face of a changing industry. Too many entrepreneurs treat market research as a one and done, but it must be woven into the fabric of your ongoing business plan and inform every strategic move you make.

You are not alone

Managing your own business involves spinning a lot of very disparate plates. Entrepreneurship is a multifaceted discipline. Some elements you’ll be familiar with and some will take you right out of your comfort zone. It’s important to remember that you’re not alone. There are tools and support out there to help you to learn and grow as you take your business to new heights.

From help with ecommerce solutions to support with digital marketing and conversion rate optimisation there’s a plethora of support out there to aid you on your journey. Sure, it may represent an overhead cost that needs to be managed, but overheads can often reap dividends. Speaking of which…

Plan your cash flow

Cash flow is vitally important to any business. It’s what ensures vendors and employees get paid on time, what prevents your cash from being tied up in inventory that never sells and facilitates the smooth running of your business. Before you start chasing funding, chase down vendors and shopfitters. Get quotes so that you can accurately gauge your startup costs and your ongoing running costs including startup loan repayments. It’s the surest way to demonstrate to lenders and investors that you will be able to maintain a healthy cash flow.

Walk the line

Finally, all successful businesses must walk a fine line. The line between investing sufficiently in their business to facilitate growth while keeping overheads manageable and cutting down on unnecessary expenses. When you can walk this line, you’ll know that your house is built on a foundation of solid rock!

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