Tag Archive | "top marketing tips"

3 Marketing Tips To Get Noticed


You started your company to bring your goods or services to the consumer market. You intended to share with the world your unique concept while providing them with a positive experience. All of that sounds wonderful on the surface, but you have to reach your customer base to be productive and achieve your goals. Luckily, there are several ways to market your business.

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Letterbox Drops

While some may think that regular mail is a thing of the past, consider your perceptions when you receive real mail. The feeling of holding something tangible in your hand is unique. Being able to review it, front and back, and then revisit it at a later date affects people. Mail is front of mind and cannot be closed away in an inbox or quickly deleted. 

This is why letterbox drops are an effective way to market your business to consumers. The mailers and flyers are easy to put up on the fridge or around the house as a reminder to use your company when they need it. When the advertisements are eye-catching, they can entice the recipient to go to you for service or purchase. One of the main reasons you should use letterbox drops is their ability to reach a broad consumer audience with ease.

Blogging

Once you have established your website, it is helpful to add content. Everywhere you look today, there are articles and How-Tos with suggestions that you never even knew you needed. By adding a blog to your company’s site, you can create content and instructions that pertain directly to your business. Generate articles that inform people about your products and how to use them, along with tips and tricks that will be useful.

Blogging can be a boon to your business. Reach out to competitors or companies with similar values to your own. Become collaborative and partner with others to showcase each other’s respective products. Highlight unique ways to use the goods that will benefit the reader and keep them returning to your site. Show them that you are an expert in your field.

Here is a video showing you how to get traffic to your blog for greater exposure.

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Read Reviews

When customers review your products, they generally do so on a variety of online platforms. This can range from your company website, Twitter, TikTok, and Facebook, to everything in between. People can praise your product or throw it under the proverbial rug. If you have an employee in charge of social media, they are the best one to handle this role.

Reading customer reviews is more than looking them over. The first step is to find the reviews online and read them all. Ask your employee to respond to each review on every platform. The positive reviews deserve appreciation and thanks. The negative reviews can include a call to action for the reviewer to contact your company for assistance, a replacement, or a refund depending on the circumstances. Always be positive and thank people for their purchase, regardless of the outcome. The personal touch of responding to reviews shows consumers that you care enough to give them attention and acknowledgment. 

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Be creative and get noticed by putting your business directly in the hands of consumers. Market your company effectively. Thank customers and reach out to resolve problems whenever they arise.

Posted in Business & Finance, PR & MarketingComments (1)


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