The internet plays a part in everyday life and more importantly, it is influencing consumer behaviour like never before. The internet has changed how customers shop, how they find services and how they connect with businesses. As a result, online marketing has become one of the most effective tools when it comes to business promotion. Online marketing can result in greater lead generation, attracting new customers and increased visibility and awareness of your brand. If that is not enough to convince you of the importance of online marketing then consider these reasons below.

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The competition will be online 

You might not be using online marketing but you can be sure your competitors are and you will be losing out to them. If the competitive world of retail has taught business owners anything is that if they fail to adapt, evolve and keep up with the changing times and technology they will lose out and someone will take their place. The best thing you can do to keep up with the pace is to create an online presence, whether that is a website, e-commerce store, or social media account. You need to define a space for business to be visible online. 

You will be wasting money 

Traditionally marketers would look to magazines, newspapers, or TV ads as a means of advertising. However, these traditional methods of marketing are on the decline because they are not having the desired effect they once had. Print newspaper and magazine sales are down and younger generations prefer to stream digital entertainment. While there is still a market for some advertisers to go down the more traditional route for many it will be a wasted expense. Online marketing methods such as content writing, SEO, and social media marketing have all generated incredibly successful proven results, which leaves businesses wondering if their marketing budget is better spent on a Facebook ads agency over a TV commercial. 

It gives you direct access to the right people

Again this is where online marketing is more advantageous than the traditional marketing methods. Marketing methods such as radio adverts, TV adverts or print adverts have the potential to reach hundreds of thousands, if not millions, of people. While that sounds great the reality is an overwhelming majority of the people who saw your marketing campaign simply won’t care about it. Yes you may be casting a huge net but the quality of your catch is severely compromised. Whereas online marketing is so sophisticated that it can allow you not only to potentially reach hundreds of thousands of people but importantly you will be reaching the right people. People who are genuinely interested in what you have to offer and in turn are more likely to purchase from you. Online marketing allows you to target the people you want to see your ads, the ones who will benefit from it by clever algorithms and cookie tracking, you just need to know how to do it.