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Categorised | Family

Where does a cheerleader get her uniform?

This has been a question that has long plagued this journalists mind. Frankly I think it’s an act of god given engineering brilliance that such a small amount of skin tight material can allow the human form to do a double back somersault ‘with a twist’ while allowing the skin to breath and absolutely not one bit of modesty is lost to the thousands of onlookers.

Just recently at a football match I had to reopen this Pandora’s box of unanswered questions, I mean who did I have to thank for all of this amazing tumbling, twisting, somersaulting, head twisting, eye popping action? Without this act of perfect engineering we’d surely have been watching a field full of 30 odd blokes ground pounding each other? Would I have even gone?

After the adult cheerleaders made their appearance known the all singing all dancing (well no singing, but you know what I mean) young, up and coming cheerleader kids made their way onto the field. I’m pretty sure I could see the proud parents in the stadium. I had to ask an even harder question, where do you get little people’s gym clothes from? I mean if I happened to see an adult cheerleader have a wardrobe malfunction I’d probably snicker to myself and give a knowing glance to my seated neighbour, but what about when it’s the kids! Surely this must plague any parent who has a performing child?

Finally I decided to search out one of the great minds behind the magic that is kids gym and sports wear.

I found it, in the form of the Former World Sport Aerobics Champion, Nicole Lewis-Jacobs. Who else would know where to make the material a little tighter were required?

Nicole has launched a fashionable line of active wear for children that will inspire young couch potatoes and video game junkies to get fit while keeping within parent’s budgets. A previous athlete herself, Nicole understands what it takes to motivate children to be active, something becoming more challenging in today’s Internet generation.

Nicole, a mother of two, created the Stretching It Out Active Wear brand with the philosophy that comfort is the new key to exercise. Everything in her line is designed for complete comfort, the unisex Active Wear collection is made from super soft, ultra-light cotton spandex.

“Sport and exercise involves constant movement which means that your clothing has to fit perfectly,” says Nicole. “I really understand that parents face a tough challenge finding a balance between clothing costs and clothing comfort which is why I offer great prices and comfortable wear, the perfect package.”

The Stretching it Out line includes some unique designs certain to inspire children to become active. The range includes headbands, tanks tops, zip hoodies, track pants and crop tops. A plus is that the styles are versatile for everyday wear, dance or sport and make kids look and feel like winners.

The clothes are soft against the skin, which is a quality that makes it especially attractive to children. Parents will be reassured knowing the garments deliver superior comfort, ideal for long travel periods during family holidays. The clothes also appeal to children because they have so many color and print options to choose from such as leopard, tan, charcoal, magenta, emerald, black and white. The latest products include tutus, skorts and tennis dresses that can also be worn as a summer dress.

“It’s so important to educate young girls and boys about healthy living. My long term wish is that children become aware of healthier options and are motivated to be more physically active, thereby promoting healthy living,” says Nicole Lewis-Jacobs, owner of Stretching it Out.

Just last week, Nicole was a part of the The Royal Children’s Hospital Charity Luncheon which attracts approximately 800 people annually. The Royal Children’s Hospital is a specialist paediatric hospital for children and adolescents in Victoria, Tasmania, southern New South Wales and other states around Australia as well as overseas.

Nicole and her Stretching it Out line were part of Fashion Exposed Melbourne last month and was among 600 exhibitors at the event which attracted thousands of visitors. The event showcased Autumn and Winter collections. In October she’ll be participating in the AUS Cheer National Championships from the 3 to 5 October as well as the Baby & Parenting Expo from the 16 to 18 October.

For more information, visit click here www.stretchingitout.com.au

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