Did you know that companies will spend hundreds of thousands of dollars on their video advertisements that will never be shown on TV? The new median is the only video sharing platforms but their audiences demand something new. You have probably already seen this at work as YouTube ads can sometimes be skipped after just 5 seconds. Other advertisements can last anywhere from 10 to 30 seconds long. However, these don’t have a skip button so they better be worth it to sit through or else, the user will click away. YouTube tracks this so an ineffective advertisement will less likely to be shown. But, hiring companies out to do filming is very expensive so how can a small business make the most of what funds are available? Film it yourself!

All creative minds on deck!

Let the battle of ideas commence! As aforementioned your advertisement will only last a maximum of 30 seconds if that is your intention of a longer play. However, most ads need to be great for the first few seconds in order to grab the attention of the viewer. Therefore you need to make a two-part idea in the same ad. The first few seconds have to be something that is thought-provoking, challenging, scary, exciting or something of this nature to make sure the viewer doesn’t ‘skip’. All your creative minds need to assemble of think of the perfect ideas for this.

Start sending early

Start sending out advertisements for actors early! One cannot imagine the absolute pain it is to find the right actors for your production. Specifically reach out on online job search engines such as Indeed and LinkedIn. Professional actors is what you should aim for, but if you don’t mind working with students then include them in the possible choices also. The key is to get your idea formed and begin sending out notices that you’re looking for actors as quick as you can. Some actors may need to read for the part, others have the exact look you want and thus you may rely on their previous work as a reference point.

Introduce your business

If you are going to give the audience something real, how about filming your business? Show the inside of your warehouse and how it operates. Supply your business with the best equipment you can afford first so you make a good first impression. Check out the forklifts for sale Melbourne at Auslift which are modern and perfect for lifting pallets from storage. Introduce the audience to your business by showing the genuine ways in which you operate day to day.

Business advertisements have really been given a new lease of life with online video sharing platforms. Indeed there is a skip button but if you can do just enough to hold the attention of just 5% of the audience for more than 5 seconds, you stand a large chance of making sales by drawing attention to your business.